KOREASCHOLAR

EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION PROCESS: DIGITAL HUMAN AND HUMAN ADVERTISING

Eunyoung (Christine) Sung, Anja Couperus, Marc Koppert, Dai-In Danny Han, Yung Kyun Choi, Brian Gillespie

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.767-768

THE EFFECT OF MOVING DIRECTION ON PRODUCT PREFERENCE

I-Shan Hsieh, Ryoka Asakura, Yuri Komon, Shota Narukawa, Ryoichiro Mitsuda, Mayuko Nishii, Takeshi Moriguchi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.225-228

CONSUMERS’ NARRATIVE TRANSPORTATION IN LUXURY BRAND ADVERTISING

Ran Huang, Sejin Ha

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.397