KOREASCHOLAR

RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION

Gyeonghyun Jo, Jaehun Kim, Qi Jiang, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.379

THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT

Heetae Cho, Weisheng Chiu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1472-1474

ANIMOSITY AND TRAVEL INTENTION AMONG CHINESE OUTBOUND TOURISTS

Qionglei Yu, Dorothy Yen, Rong Xiang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.252