KOREASCHOLAR

EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY

Jitpisut Bubphapant, Amélia Brandão

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.793-797

EXTENDING THE UNPLANNED PURCHASE TYPOLOGY AND SHOPPER SENTIMENT TOWARD UNPLANNED PURCHASE

Hiroshi Nakamura, Yukari Sugimoto, Kazumasa Suzuki

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.769-773

DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY

Jitpisut Bubphapant, Amélia Brandão

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.166-170

CUSTOMERS’ CONTINUED USE OF CUSTOMER PARTICIPATION SERVICE FORMATS: A QUALITY TYPOLOGY AND THE IMPACT OF SOCIALIZATION

Sandra Streukens, Sara Leroi-Werelds

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.309

TOWARDS A TYPOLOGY OF LUXURY CONSUMPTION PRACTICES

Yuri Seo, Margo Buchanan-Oliver

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.959

DEVELOPING BRAND PERSONALITY TYPOLOGY FOR LUXURY PRODUCTS

Alexandra Karpova, George Balabanis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1950-1951

A TYPOLOGY OF SMARTPHONE USERS BASED ON CONSUMERS’ RISK PERCEPTIONS REGARDING MOBILE SHOPPING

Stefanie Sohn

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1053-1058