KOREASCHOLAR

INTERNAL COMMUNICATION AND INTERNAL MARKETING AS ELEMENTS OF INTEGRATED MARKETING COMMUNICATION (IMC) IN PUBLIC UNIVERSITIES

George G. Panigyrakis, Evdoxia Kyriacou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1422-1434

BRAND ARCHITECTURE IN HIGHER EDUCATION: COULD IT WORK IN NEW AND DEVELOPING UNIVERSITIES?

L Spry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.57-61

UNIVERSITIES GOING DIGITAL – A WAY TO IMPROVE THEIR REPUTATION AMONG STUDENTS?

Delphine Leila Colin, Sarah Isabel Mahr

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1469-1480

ASSESSING CONSUMER BEHAVIOUR STUDENTS IN AUSTRALIAN UNIVERSITIES

Peter Ling

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1840-1851