KOREASCHOLAR

FROM LAB TO LAUNCH: SILICON VALLEY–STYLE BUSINESS MODELS AND MARKETING STRATEGIES IN UNIVERSITY-INDUSTRY COLLABORATION ON AI

Hyoungkoo Ha, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1106

DOES BRANDING MATTER IN UNIVERSITY SOCIAL MEDIA ADVERTISING?

Sangwon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.43

HETEROGENEITY IN INDUSTRY-UNIVERSITY R&D COLLABORATION AND FIRM INNOVATIVE PERFORMANCE

Jun-You Lin, Chih-Hai Yang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.721

CONSUMER PERCEPTIONS AND ADOPTION OF MOBILE PAYMENTS IN JOHANNESBURG, SOUTH AFRICA: A CASE OF UNIVERSITY STUDENTS

Nakuze Chalomba, Meenakshi Gujral

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1310-1327

EDUCATIONAL VALUE: DO UNIVERSITY CHOICES AFFECT COMPANY PERFORMANCE?

Alberto Pezzi, Luca Petruzzellis, Ottorino Morresi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1250-1257

UNIVERSITY INSTITUTIONAL RESEARCH AND STUDENT RECRUITMENT PERFORMANCE: A MARKETING COMMUNICATION PERSPECTIVE

Rueywei Gong, Fu-Sheng Tsai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.329-330

UNIVERSITIES GOING DIGITAL – A WAY TO IMPROVE THEIR REPUTATION AMONG STUDENTS?

Delphine Leila Colin, Sarah Isabel Mahr

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1469-1480