KOREASCHOLAR

DOES BRANDING MATTER IN UNIVERSITY SOCIAL MEDIA ADVERTISING?

Sangwon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.43

HETEROGENEITY IN INDUSTRY-UNIVERSITY R&D COLLABORATION AND FIRM INNOVATIVE PERFORMANCE

Jun-You Lin, Chih-Hai Yang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.721

CONSUMER PERCEPTIONS AND ADOPTION OF MOBILE PAYMENTS IN JOHANNESBURG, SOUTH AFRICA: A CASE OF UNIVERSITY STUDENTS

Nakuze Chalomba, Meenakshi Gujral

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1310-1327

EDUCATIONAL VALUE: DO UNIVERSITY CHOICES AFFECT COMPANY PERFORMANCE?

Alberto Pezzi, Luca Petruzzellis, Ottorino Morresi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1250-1257

UNIVERSITY INSTITUTIONAL RESEARCH AND STUDENT RECRUITMENT PERFORMANCE: A MARKETING COMMUNICATION PERSPECTIVE

Rueywei Gong, Fu-Sheng Tsai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.329-330

UNIVERSITIES GOING DIGITAL – A WAY TO IMPROVE THEIR REPUTATION AMONG STUDENTS?

Delphine Leila Colin, Sarah Isabel Mahr

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1469-1480