KOREASCHOLAR

THE INFLUENCE OF OPINION LEADERS ON DAILY DEALS USER’S DECISIONS: EVIDENCE FROM DEALABS

Mehdi Farajallah, Jbid Arsenyan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1028-1030

THE EFFECT OF MOD OD USER ENGAGEMENT IN GAME INDUSTRY

Joonheui Bae, Seonggeun Jo, Sung Hun Bae

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.657

PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.457

USER VOICE ASSISTANCE ENGAGEMENT AND ENVIRONMENTAL SUSTAINABILITY CONTENT IN THE HOSPITALITY INDUSTRY: THE MODERATION EFFECT OF CULTURAL ORIENTATION AND PURPOSE OF USE

Yu-Lun Liu, Tsunwai Wesley Yuen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.456

EXAMINING THE ANTECEDENTS OF SOCIAL MEDIA USER MIGRATION

Peter Andersen, Fei L. Weisstein, Mohammadali Zolfagharian

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.67-71

EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT

Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese, Kyeongwon Kwon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.48-49

THE EFFECTS OF AI’S RECOMMENDATION ON USER’S WILLINGNESS TO DESIGN WITHIN THE USER DESIGN COMMUNITY

Ruping Liu, Hao Zhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.2-3

SOCIAL TIES AND USER CONTRIBUTION: EVIDENCE FROM TWITTER

Hui-Ming Deanna Wang, Yinxing Li, Hui Yang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1470-1471

THE EFFECTIVENESS OF USER-GENERATED STORIES IN DIGITAL AGE, ROLE OF CONTENT CHARACTERISTICS AND INDIVIDUAL DIFFERENCES

Sahar Karimi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1030

IS MY OWN DESIGN THE MOST IMPRESSIVE? A CO-CREATION PERSPECTIVE ON THE ONLINE USER DESIGN

Hao Zhang, Zengguang Ma, Chenyue Qi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.449-450

THE EFFECT OF INFLUENCERS AND USER GENERATED CONTENT ON HIGH-END PRODUCT PURCHASE INTENTION

Yu-Ting Chen, Jeeyeon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.60-61

HOW CUSTOMER ENGAGEMENT INFLUENCES USER ELOYALTY TO ONLINE HOTEL-BOOKING WEBSITES: ETRUST AS A MEDIATOR

Mei-Fang Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1300

WHEN IS CUSTOMER PARTICIPATION EFFECTIVE IN NPD STAGES: A TEST OF TWO DIFFERENT USER TYPES AND INNOVATION

Hyeyeon Yuk, Tony C. Garrett

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1204

CONSISTENCY OF PERCEIVED INFLUENCE OF USER-GENERATED CONTENT ON CORPORATE SOCIAL RESPONSIBILITY

Marina Zanfardini, Enrique Bigné, Luisa Andreu, Carla Ruiz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1164-1165

QUALITATIVE EFFECTS OF IN-STORE DISPLAYS USING THE SINGLE SOURCE DATA OF USER GENERATED CONTENTS AND POINT OF SALES

Takashi Teramoto, Akira Shimizu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1054

USER ENGAGEMENT IN SHARING ECONOMY

Hongtao Yang, Jinghan Chen, Chengli Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.720-742

EFFECTIVE USE OF PHYSIOLOGICAL METRICS TO ASSESS USER EMOTION AND BEHAVIOR INTENTION BASED ON AN EYE TRACKER AND NEUROPHYSIOLOGICAL APPROACH

Qing-Xing Qu, Hao Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.697

INFORMATION-BASED AND CONFORMITY-BASED DELIGHT OF ONLINE TRIBALISM: THE EFFECT ON SELF- AND SOCIAL IDENTITY MODERATED BY USER ACTIVENESS

Jie Meng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.609-612

USER ENGAGEMENT IN FESTIVALS’ VIRTUAL BRAND COMMUNITIES: SÓNAR FESTIVAL TWITTER AND FACEBOOK

Lluís Garay, Soledad Morales

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.410

GREEN PLACE BRANDING: THE ROLE OF USER-GENERATED CONTENT

Diletta Acuti, Laura Grazzini, Valentina Mazzoli, Gaetano Aiello

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.253