KOREASCHOLAR

INFORMATION-BASED AND CONFORMITY-BASED DELIGHT OF ONLINE TRIBALISM: THE EFFECT ON SELF- AND SOCIAL IDENTITY MODERATED BY USER ACTIVENESS

Jie Meng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.609-612

DIFFERENTIAL EFFECT OF TWO-SIDED EWOM VALENCE ON BRAND ATTITUDE CHANGE: A CROSS-CULTURAL STUDY

Hyun Hee Park, Jung Ok Jeon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.251-252