KOREASCHOLAR

VALUE CO-CREATION AND SERVICE EXCHANGE VIA NON-FUNGIBLE TOKEN (NFT) IN AN ONLINE MARKETING ENVIRONMENT: A UNIQUE PERSPECTIVE THROUGH SERVICE-DOMINANT (S-D) LOGIC

Daniel Rayne, Ashish Kumar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.589-595

INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE INTENTION

Alina Kim, Jaehun Kim, Jong-Kuk Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.325-329

EXPERIENCE VALUE CO-CREATION IN TOURISM LIVESCAPE: THE ROLE OF INSPIRATION AND ENGAGEMENT

Hongmei Zhang, Wenxiu Wu, Boyang Shu, Yijiang Yang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.223

CUSTOMER ENGAGEMENT AND VALUE CO-CREATION IN DIGITALLY ENABLED HOSPITALITY SERVICES

Mohammadali Zolfagharian, Fei L. Weisstein

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.176

VALUE CO-CREATION AND CO-DESTRUCTION IN SOCIAL MEDIA: A SYSTEM PERSPECTIVE

Fang Fang Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.66

UNDERSTANDING SERVICE EXCLUSION THROUGH VALUE CO-CREATION PARADIGM

Sajith Siriwardana, Gaurangi Laud, Rajesh Rajaguru

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1357-1358

WHY DO CUSMTOMERS WANT TO PAY FOR VALUE CO-CREATION PRODUCTS? AN EXPLANATION FROM COSTOMERS’BEHAVIOR IN ECONOMICS

Liang Sun, Honglei Liu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1244

The Effects Of Value Co-Creation In Social Platforms On Participating Companies' Competitive Advantage

Chang Suk Choi, Jeonghye Choi, Sang Jin Kim, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1065

INVESTIGATING ANTECEDENTS OF BRAND VALUE CO-CREATION BEHAVIORS IN SOCIAL MEDIA BASED BRAND COMMUNITIES

Kai-Yu Wang, Yu-Ping Wu, Wen-Hai Chih

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.896

A FRAMEWORK OF EMOTIONAL VALUE CO-CREATION IN AI-BASED CONCIERGE SERVICES FOR TOURISTS

Siddike Md Abul Kalam, Bach Quang Ho

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.613-617

B-TO-B RELATIONSHIPS AND CO-CREATION OF VALUE IN THE DIGITAL AGE—QUO VADIS?

Christine Falkenreck, Ralf Wagner

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1313-1314

ENGAGING CUSTOMERS FOR VALUE CO-CREATION THROUGH MOBILE INSTANT MESSAGING

Soey Sut Ieng Lei, Shun Ye, Dan Wang, Rob Law

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1190

THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP AND VALUE CO-CREATION: THE MOTIVATIONAL PROCESSES INVOLVED IN THE RELATIONSHIP

Chan Hsiao, Yi-Hsuan Lee, Hao-Hsin Hsu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.864-865

THE EFFECT OF SHOPPING PRODUCTIVITY WITH A SMARTPHONE ON VALUE CO-CREATION AND CUSTOMER EQUITY

Nam Hee Jin, Kyong Ryul Koo, Kyung Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.717

IMPACT OF BRAND EXPERIENCE ON CUSTOMER ASSETS IN VIRTUAL COMMUNITY ENVIRONMENT: VALUE CO-CREATION PERSPECTIVE

Xiaolei Yu, Kyunghoon Kim, Tony C Garrett, Chunlin Yuan, Shuman Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.413

ENGAGEMENT AND VALUE CO-CREATION: THE INTERNAL FOSTERING AND HINDERING (F)ACTORS OF CUSTOMER’S ENGAGEMENT IN THE HOTEL EXPERIENCE

Nangpiire Clement, Joaquim Silva, Helena Maria Baptista Alves

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.111

ENDING BOWLING ALONE: CO-CREATING VALUES AND BUILDING SOCIAL CAPITAL VIA CUSTOMER ENGAGEMENT IN SOCIAL MEDIA

Tingting Zhang, Po-Ju Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.116

CUSTOMER PARTICIPATION BEHAVIOR FOR VALUE CO-CREATION IN HIGH- VERSUS LOW- CONTACT SERVICES: THE ROLES OF TRUST-IN-PERSONNEL AND TRUST-IN-BRAND

Esther Ling-yee Li, Sherriff T. K. Luk, Ben Shaw-Ching Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1552-1565

A CONCEPTUAL FRAMEWORK FOR INTEGRATING CO-CREATION MECHANISMS IN VALUE CREATION SPHERES

Szu-Hsin Wu, Yuhui Gao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1245-1249

EFFECTS OF SMART SHOPPING ON VALUE CO-CREATION, SHOPPING EXPERIENCE, AND CUSTOMER EQUITY

Nam Hee Jin, Kyong Ryul Koo, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1025-1027