KOREASCHOLAR

EXPERIENCE VALUE CO-CREATION IN TOURISM LIVESCAPE: THE ROLE OF INSPIRATION AND ENGAGEMENT

Hongmei Zhang, Wenxiu Wu, Boyang Shu, Yijiang Yang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.223

IMPACT OF BRAND EXPERIENCE ON CUSTOMER ASSETS IN VIRTUAL COMMUNITY ENVIRONMENT: VALUE CO-CREATION PERSPECTIVE

Xiaolei Yu, Kyunghoon Kim, Tony C Garrett, Chunlin Yuan, Shuman Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.413

ENGAGEMENT AND VALUE CO-CREATION: THE INTERNAL FOSTERING AND HINDERING (F)ACTORS OF CUSTOMER’S ENGAGEMENT IN THE HOTEL EXPERIENCE

Nangpiire Clement, Joaquim Silva, Helena Maria Baptista Alves

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.111

EFFECTS OF SMART SHOPPING ON VALUE CO-CREATION, SHOPPING EXPERIENCE, AND CUSTOMER EQUITY

Nam Hee Jin, Kyong Ryul Koo, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1025-1027