KOREASCHOLAR

THE MYSTERY OF CONSUMER VALUE STRUCTURE IN SHARING ECONOMY--AN EMPIRICAL RESEARCH BASED ON CONSUMER VALUE PROPOSITION

Li Feng, Lu Hui, Hou Meiqian, Cui Kangle

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1206-1223

IDENTIFYING INTERACTIVE VALUE FORMATION IN A PEER-TO-PEER SHARING : A TEXT-MINING APPROACH

Hyunsu Kim, Hyejo Hailey Shin, Kevin Kam Fung So

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1057-1062

CAPTURING VALUE FROM SHARING: THE INTERPLAY AMONG INTRINSIC AND EXTRINSIC PRODUCT CUES IN PEER-TO-PEER TRANSPORTATION SHARING DEMAND

Seongsoo Jang, Mehdi Farajallah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.891

CREATING AND SHARING A BIGGER VALUE -DUAL PROCESS MODEL OF INTER-FIRM CSV TO FIRM PERFORMANCE

Hyeonmi Yoo, JaeWook Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1570-1572

CONSUMER BEHAVIOR IN SOCIAL PLATFORM - FOCUSING ON NETWORK CHARACTERISTICS, KNOWLEDGE SHARING, SOCIAL CAPITAL, SOCIAL INNOVATION AND CUSTOMER VALUE

Sung Hwan Yeo, Kyung Hoon Kim, Juran Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1608