KOREASCHOLAR

THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE REVIEWS

Ruping Liu, Hao Zhang, Xiaojing Wang, Gongming Duan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.54

VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS

Marco Schwenke, Kevin Saadawy

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1503

MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING

Yeolim Yoon, Jikyung Jeanne Kim, Jeonghye Choi, Sanghyeak Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.441

ANALYZING THE ART OF CREATIVE STORYTELLING IN BRANDED CONTENT DIGITAL VIDEO ADVERTISING

Park Beede, Donghee Shin

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.138-143

CONGRUITY AND PROCESSING FLUENCY: AN ANALYSIS ON THE EFFECTIVENESS OF EMBEDDED ONLINE VIDEO ADVERTISING

Zhiying Jiang, Chong Guan, Meilin.Zhang, Ivo. L. de Haaij

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.737-742

WHEN DO VIEWERS SHARE VIRAL VIDEO ADVERTISING? THE ROLE OF BRAND PROMINENCE AND BRAND DISCLOSURE TIMING

Dongwon Choi, Hyejin Bang, Bartosz W. Wojdynski, Yen-I Lee, Kate M. Keib, Camila Espina, Kacy Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.736

VIDEO ADVERTISING FOR LUXURY BRANDS

Teona Gogichaishvili, JaeSuk Jung, Eunha Chun, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.618