KOREASCHOLAR

CELEBRITY-ENDORSED SNS ADVERTISING ACTIVATES ENGAGEMENT INTENTION, REWARD CIRCUITRY AND VISUAL ATTENTION IN CONSUMER BRAIN

Jing Zhang, Eun-Ju Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1056

EYE MOVEMENT STUDY TO INCREASE CONSUMER’S ATTENTION ON VISUAL POSTING OF PRE-LOVED LUXURY FASHION BRAND IN MOBILE APP

Nurrani Kusumawati, Vionna Angelica, Mustika Sufiati Purwanegara

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1544-1545

THE INFLUENCE OF VISUAL ATTENTION ON AD VARIATION EFFECTIVENESS: A CROSS-CULTURAL INVESTIGATION ON RECALL AND ATTITUDES TOWARDS A BRAND

Ivanka Wong, Benjamin G. Voyer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.176-181

TRACKING POSITION, VISUAL ATTENTION AND EMOTIONS OF CUSTOMERS IN RETAIL STORE ENVIRONMENT VIA POSITION SYSTEM, EYE TRACKER, ELECTROENCEPHALOGRAPH AND FACE READING TECHNOLOGY

Jakub Berčík, Elena Horská, Ľudmila Nagyová, Zuzana Rebičová, Johana Paluchová, Ján Bajús

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.494-510