VISUAL AESTHETICS, VIVIDNESS, AND MESSAGE TYPES IN LUXURY BRAND COMMUNICATION ON INSTAGRAM
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.20-21
IMAGE VIVIDNESS, IMAGE CONGRUITY AND THEIR INFLUENCES ON THE EFFECTIVENESS OF ECOTOURISM
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.317-320
CORPORATE BRAND POSTS ON FACEBOOK THE ROLE OF INTERACTIVITY, VIVIDNESS, AND INVOLVEMENT
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.120-125