KOREASCHOLAR

EXPLORING MILLENNIAL CONSUMERS’ PERCEPTIONS, ATTITUDES AND PURCHASE INTENTIONS TOWARDS LUXURY FASHION WEARABLE TECHNOLOGY (SMARTWATCHES)

Marta Blazquez Cano, Bethan Alexander, Karie Fung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.208-213

MEASURING WEARABLE TECHNOLOGY ADOPTION BEHAVIOR: THE MEDIATING EFFECT OF FASHION OPINION LEADERSHIP

Yukyung Lee, Minjung Park, Subin Im

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1102-1103