KOREASCHOLAR

WEB—SIGHTS OF WEBSITES: CAPTURING THE ESSENCE OF CROSS-CULTURAL COMPETENCE AND DIVERSITY AWARENESS IN GREEK TOURISM PORTALS

Maria Matiatou, Ilias Kapareliotis

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.862-879

DARK PATTERNS - DARKER SIDE OF MARKETING IN ONLINE TRAVEL AGENCY WEBSITES

Woody G. Kim, Souji Gopalakrishna Pillai

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.33-42

HOW CUSTOMER ENGAGEMENT INFLUENCES USER ELOYALTY TO ONLINE HOTEL-BOOKING WEBSITES: ETRUST AS A MEDIATOR

Mei-Fang Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1300

EXPLORING HOW BRANDS CREATE AND MAINTAIN ONLINE RELATIONSHIPS THROUGH THEIR WEBSITES, FACEBOOK AND INSTAGRAM BRAND PAGES

Luisa Pinto, Sandra Maria Correia Loureiro, Paulo Rita, Eduardo Moraes Sarmento

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1109-1113

IMAGE INTERACTIVITY TECHNOLOGY AND ENGAGEMENT ON ONLINE EXPERIENCE ON HOTEL WEBSITES: PERSONAL TRAITS’ MODERATING ROLE

Mirna M. Bassily

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.897-902

BEHAVIOR ON AND PERCEPTION OF TRAVEL WEBSITES OF MAINLAND CHINESE TOURISTS

Alex Mo, Barry Mak

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.777-795

A TEXTUAL ANALYSIS OF TRIPLE STARRED RESTAURANTS’ WEBSITES AND THEIR REVIEWS IN DINING GUIDES

Nathalie Montargot

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.241

THE MODERATING ROLE OF AGE: THE IMPACT OFWEBSITE INTERACTIVITY ON BRAND DEVELOPMENT IN CHINESE OTA WEBSITES

Ben Haobin, Albert A. Barreda, Khaldoon Nusair, Fevzi Okumus

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1710-1711

HOW NON-PROFIT ART WEBSITES IMPROVE THEIR VISIBILITY?

Lili Zheng

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1231

SOUTH AMERICAN COUNTRIES’ POSITIONING ON PERSONALITY TRAITS: ANALYSIS OF 10 NATIONAL TOURISM WEBSITES

José I. Rojas-Méndez, Michael J. Hine

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1963-1977