KOREASCHOLAR

HOW TO FOSTER WINE ONLINE PURCHASING BEHAVIOR? EMPIRICAL EVIDENCES FROM ITALY

Monica Faraoni, Riccardo Rialti, Lamberto Zollo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1419

PRACTICE OF WINE IMPORTING AND RETAILING IN CHINA: AN AUSTRALIAN WINE TRADE PERSPECTIVE

Qiushi (Cathy) Gu, Songshan (Sam) Huang, Janelle Chan, Jin Yin, Min Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1418

INVESTIGATING INDIVIDUAL PREFERENCES AND BRAIN ACTIVITY IN A WINE TASTING EXPERIENCE: A NEUROMARKETING APPROACH

Letizia Alvino, Rob H. J. van der Lubbe, Efthymios Constantinides

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.559-564

ASSESSING DESTINATION-REPOSITIONING SUCCESS VIA SOCIAL NETWORK ANALYSIS: FROM THE “ATLANTIC BEACK BIKE FESTIVAL” TO THE “COASTAL UNCORKED WINE AND FOOD FESTIVAL”

Bomi Kang, Taylor Damonte, Young-Jae Kim, Eun-Joo Cha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.65

EXPERIENCE MATTERS: EXPLORING THE EXPERIENCE BEHAVIORAL LOYALTY RELATIONSHIP IN WINE

Androniki Kavoura, Jean-Eric Pelet, Sharyn Rundle-Thiele, Benoît Lecat

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1757-1762

HEDONIC ASYMMETRY IN EMOTIONAL RESPONSES TO WINE PDO RIOJA: EFFECTS ON SATISFACTION AND EXPRESSED BUYING INTENTIONS

Agustín V. Ruiz Vega, Consuelo Riaño Gil

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1750-1756

AN EXPLORATORY STUDY TO DEVELOP KOREAN FOOD AND WINE PAIRING CRITERIA

C Sangmi Kim, Benoît Lecat

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1748-1749

WINE CONSUMPTION BEHAVIOUR AMONG WORKING PROFESSIONALS

Jessica Sze Yin Ho, Afrizal Aizat Md Ariff, Ngan Kah Ling, Wong Jing Mun

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1737-1747