KOREASCHOLAR

DIGITAL ENTRPRENUERSHIP: EMPOWERING WOMEN IN YEMEN?

Kholoud Mohsen, Young-Ah Kim, Shamsul Karim, Teck-Yong Eng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.984-987

‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN

Foula Kopanidis, Mike Reid

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.729-730

‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN

Foula Kopanidis, Mike Reid

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.650

FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES

Anjali Chopra, Monica Khanna, Isaac Jacob

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1496-1497

AN EMPIRICAL STUDY ON THE FASHION CYCLE THEORY THROUGH STYLE TREND ANALYSIS OF WOMEN’S ONLINE FASHION SHOPPING MALLS IN KOREA

ChiSung An, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1487

DIGITAL MEDIUMS FOR INDIAN WOMEN ENTREPRENEURS – BURDEN OR BACKING

Bijal Mehta, Paragi Shah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1031-1045

WOMEN-OWNED SMES: THE ROLE OF MARKETING STRATEGY IN COVID-19 PANDEMIC

Wawan Dhewanto, Vania Nur Rizqi, Fera Yunita, Salma Azzahra, Sulistia Suwondo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.919-923

HANDICRAFT WOMEN ENTREPRENEURSHIP: CHALLENGES AND OPPORTUNITIES

Tai-Ming Wut, Wai-Tung Chan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.298-299

DETERMINANTS OF ADOPTION OF FEMALE FITNESS PRODUCTS: AN EVIDENCE FROM URBAN MILLENNIAL WOMEN

Jae Min Jung, Randy B. Stein, Cailin M. Kuchenbecker, Mahta Mirzaeiramin, Quynh T. Le, Sophia S. Jung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1052

THERAPEUTIC BUYING: A TEMPORARY RELIEF FOR AN EMOTIONAL DISEQUILIBRIUM AMONG WOMEN IN MUMBAI

Krupa A Rai, Ajoy S Joseph, Shrinivasa Mayya D

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.592-593

ANALYSIS OF SNS ACTIVITY AS LEISURE CONSUMPTION - FOCUSED ON THE SNS MARKET ACTIVITY OF WOMEN CONSUMERS OF THE TWENTIES TO THIRTIES

Heejin Park, Sunguk Choi, Heeju Chae

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.431-432

THE CULTURAL CONTEXT OF MIDDLE-AGED WOMEN’S COSMETICS SHOPPING AND CONSUMPTION IN TAIWAN

Chih-Yu Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1149-1150

THE IMPACT OF ENDORSER ETHNICITY AND PORTRAYAL ON CHINESE WOMEN’S ATTITUDE TOWARD LUXURY ADVERTISING

Cheng-Yue Yin, Patrick Poon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.808-809