KOREASCHOLAR

NAVIGATING THE AUTHENTIC ONLINE WORD-OF-MOUTH: IDENTIFYING KEY CONSUMERS AND HARNESSING THE POWER OF SOCIAL MEDIA

Denis Utochkin, Ivan Belik

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.165

YOUR WORDS INSPIRE ME! THE INFLUENCE OF WORD-OF-MOUTH MARKETING: FROM THE PERSPECTIVE OF “EMOTION AS SOCIAL INFORMATION (EASI) MODEL”

Annie Pei-I Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1475-1482

BACKPACKERS’ ONLINE ACTIVITIES DURING THEIR TRAVEL JOURNEY AND E-WORD-OF-MOUTH

Silvia Cacho-Elizondo, Catherine Lejealle, Jean Michel Chapuis

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.971-976

HOW DOES WORD OF MOUTH INTERACT WITH CONSUMERS’ PSYCHOLOGICAL FACTORS: IMPLICATIONS FROM CHINESE MARKET?

Mai Kikumori, Changju Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.956-959

INFLUENCES OF CULTURAL AND SOCIAL RELATIONSHIP VARIABLES ON ELECTRONIC WORD-OF-MOUTH BEHAVIOR

Hojoon Choi, Kyung Yul Lee, Temple Northup

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.134

ELECTRONIC WORD-OF-MOUTH, INTERPERSONAL RELATIONSHIP, AND BRAND EVALUATION IN A CLOSED VIRTUAL GROUP OF FRIENDS

Hao Zhang, Xiaoning Liang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1610

RESIDENTS’ ENGAGEMENT IN TOURISM DEVELOPMENT: SELF-CONGRUITY AND WORD-OF-MOUTH BEHAVIOUR

Ning (Chris) Chen, Tina Šegota, Tea Golja

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1197

THE ROLE OF WORD-OF-MOUTH AND CELEBRITY ENDORSEMENT IN ONLINE CONSUMER-BRAND RELATIONSHIP: THE CONTEXT OF INSTAGRAM

Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1119-1129

RESIDENTS’ ENGAGEMENT IN TOURISM DEVELOPMENT: SELF-CONGRUITY AND WORD-OF-MOUTH BEHAVIOUR

Ning (Chris) Chen, Tina Šegota, Tea Golja

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1072

NEGATIVE IMPACTS OF ONLINE WORD-OF-MOUTH COMMUNICATION: THE ROLE OF ENVY

Akinori Ono, Ryosuke Shimizu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.613

“WORD OF MOUTH”: WHOSE MOUTH IS MORE INFLUENTIAL TO YOU? THE EFFECTS OF GENDER AND ETHNICITY ON DECISION MAKING

Yaeeun Kim, Angelika Dimoka, Yaeri Kim, Paul A. Pavlou, Kiwan Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.8-9

THE EFFECT OF ELECTRONIC WORD-OF-MOUTH IN THE ONLINE TRAVEL MARKET

Chih-Wen Wu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1733-1734

FACTORS DRIVING CONSUMER INTENTIONS TO PURCHASE AND WORD-OF-MOUTH OF FASHION PRODUCTS ON SOCIAL MEDIA SITES

Eun Joo Park, Eun Young Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1712-1713

EFFFECTS OF SERVICE QUALITY ON CUSTOMER LOYALTY AND WORD-OF-MOUTH IN RETAIL SETTING: MEDIATING ROLES OF RELATIONAL CHARACTERISTICS

Sang Lin Han

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1575-1577

STORYTELLING, ELECTRONIC WORD OF MOUTH AND SOCIAL MEDIA— ON THE CHANGING COMMUNICATION LANDSCAPE

Christofer Laurell, Sten Söderman

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.773

A STUDY ON THE EFFECT OF FEATURES TOWARDS ONLINE STORE ONREUSE INTENTION IN CHINA ─ THE MODERATION ROLE OF THE E-WOM(ELECTRONIC WORD OF MOUTH)

ChunLin Yuan, Kyung Hoon Kim, XiaoLei Yu, Jenny Ma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.567-572

THE ATTENUATION OF THE CONSUMER-BRAND RELATIONSHIP AS CONCOMITANT WITH SUSCEPTIBILITY TO ELECTRONIC WORD OF MOUTH

Aurathai Lertwannawit, Supphawit Yodnamkham

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.377-378

PREANNOUNCEMENT MESSAGE: THE BEGINNING OF ELECTRONIC WORD-OF-MOUTH FOR NEW PRODUCTS

Hao Zhang, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.356-358

ATTACHMENT STYLES AND ELECTRONIC WORD OF MOUTH (E-WOM) ADOPTION IN SOCIAL NETWORKING SITES

Min-Sook Park, Jong-Kuk Shin, Yong Ju

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.248-250

HOW TO REACT TO NEGATIVE ELECTRONIC WORD OF MOUTH

Andreas Munzel, Werner Kunz, Benedict Jahn

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.247