The relationship between experiential marketing using makeup services and theme park participants’ satisfaction, loyalty and intention to return
Ye-won Jo, Young-Ju Rhee
복식문화연구 29권 5호 (2021.10) pp.706-718
Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand stores - Comparing of Korean and Chinese active seniors -
Sang In Lee, Jihun Yu
복식문화연구 29권 5호 (2021.10) pp.634-650