KOREASCHOLAR

A study on the purchasing and wearing condition of Jiu-Jitsu uniforms by Jiu-Jitsu participants

Hyejeong Bak, Myung Hee Lee

복식문화연구 33권 1호 (2025.01) pp.47-60

The impact of the marketing characteristics of Wanghong on Chinese consumers’ attitudes and purchase intentions towards fashion products

Yang Yang Xiong, Yeonjung Won, Eunjung Shin

복식문화연구 33권 1호 (2025.01) pp.34-46

A study on the effect of consumption value satisfaction on brand image and repurchase intention of eco-friendly fashion products

Min-kyung Kim

복식문화연구 32권 4호 (2024.08) pp.564-576

Purchase satisfaction and repurchase intention with clothing products on online platforms

Younghee Park

복식문화연구 32권 3호 (2024.06) pp.419-437

Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data

Ki Yong Kwon

복식문화연구 32권 2호 (2024.04) pp.199-214

A survey on consumers’ purchase status of clothing products via online platforms - Focusing on the demographic characteristics of men and women in their 10s to 50s -

박영희

복식문화연구 31권 5호 (2023.10) pp.669-691

The effect of AI shopping assistant’s motivated consumer innovativeness on satisfaction and purchase intention

김해정, 이영주

복식문화연구 31권 5호 (2023.10) pp.651-668

Effects of certification mark information indicated in the cosmetics package on quality evaluation, trust, attitude, and purchase intention

Jumi Lee, Eunah Yoh

복식문화연구 31권 4호 (2023.08) pp.430-451

A study on considerations when purchasing nail products and the nail beauty-related characteristics of beauty major students

설현진

복식문화연구 30권 5호 (2022.10) pp.703-716

A comparison of the types and characteristics of the purchase channel journey of fashion products in the MZ generation

이정우, 김미영

복식문화연구 30권 5호 (2022.10) pp.656-674

Effects of TikTok fashion advertising characteristics and preferences on fashion product purchase intention - Focused on female consumers in their 20s and 30s in China -

Chil Soon Kim, Miao Yu

복식문화연구 30권 4호 (2022.08) pp.548-562

The effect of Instagram beauty influencers’ attributes on product attitude and purchase intention

조민서, 김문영

복식문화연구 30권 2호 (2022.04) pp.243-261

How do consumers’ perceptions of brands change? - Investigating a fashion brand’s green marketing, authenticity, and purchase intention in the context of greenwashing -

곽희승, 박정아, 이현화

복식문화연구 30권 2호 (2022.04) pp.189-207

Market segmentation based on the clothing benefits of female college students in Uzbekistan - Clothing involvement and clothing purchasing behavior -

Parpikhodjaeva Nargiza, Okhee Lee

복식문화연구 29권 6호 (2021.12) pp.795-809

Consumer confusion, shopping fatigue, and negative purchasing behavior in internet shopping environment

Jong-Ouk Kim

복식문화연구 29권 4호 (2021.08) pp.505-521

How Instagram usage time and spending on fashion products affects product attitude and purchase intention according to influencer type

Ji-hye Kwak, Eunah Yoh

복식문화연구 28권 6호 (2020.12) pp.875-889

Effects of social identification on consumers’ attitude and purchase intention for university logo products - Focusing on moderating effects of university prestige and online shopping frequency -

Songmee Kim, Jin Jeong, Yuri Lee

복식문화연구 28권 6호 (2020.12) pp.755-770

A study on the influence of customer engagement on Chinese consumers’ purchase intention and brand attitude of the luxury brand community

Liu Danyang, Hyojung Kim, Minjung Park

복식문화연구 28권 5호 (2020.10) pp.621-638

The effects of bandwagon consumption in SNS on negative emotion, purchase discontinuation, and switching intention

Hyojung Suk, Eun-Jin Lee

복식문화연구 28권 3호 (2020.06) pp.313-329

The effect of attribute evaluation and consumption value on the purchase involvement in the global luxury fashion brands

Mun Young Kim

복식문화연구 28권 2호 (2020.04) pp.215-228