KOREASCHOLAR

The impact of the marketing characteristics of Wanghong on Chinese consumers’ attitudes and purchase intentions towards fashion products

Yang Yang Xiong, Yeonjung Won, Eunjung Shin

복식문화연구 33권 1호 (2025.01) pp.34-46

A study on the effect of consumption value satisfaction on brand image and repurchase intention of eco-friendly fashion products

Min-kyung Kim

복식문화연구 32권 4호 (2024.08) pp.564-576

Purchase satisfaction and repurchase intention with clothing products on online platforms

Younghee Park

복식문화연구 32권 3호 (2024.06) pp.419-437

The effect of AI shopping assistant’s motivated consumer innovativeness on satisfaction and purchase intention

김해정, 이영주

복식문화연구 31권 5호 (2023.10) pp.651-668

Effects of certification mark information indicated in the cosmetics package on quality evaluation, trust, attitude, and purchase intention

Jumi Lee, Eunah Yoh

복식문화연구 31권 4호 (2023.08) pp.430-451

Effects of TikTok fashion advertising characteristics and preferences on fashion product purchase intention - Focused on female consumers in their 20s and 30s in China -

Chil Soon Kim, Miao Yu

복식문화연구 30권 4호 (2022.08) pp.548-562

The effect of Instagram beauty influencers’ attributes on product attitude and purchase intention

조민서, 김문영

복식문화연구 30권 2호 (2022.04) pp.243-261

How do consumers’ perceptions of brands change? - Investigating a fashion brand’s green marketing, authenticity, and purchase intention in the context of greenwashing -

곽희승, 박정아, 이현화

복식문화연구 30권 2호 (2022.04) pp.189-207

How Instagram usage time and spending on fashion products affects product attitude and purchase intention according to influencer type

Ji-hye Kwak, Eunah Yoh

복식문화연구 28권 6호 (2020.12) pp.875-889

Effects of social identification on consumers’ attitude and purchase intention for university logo products - Focusing on moderating effects of university prestige and online shopping frequency -

Songmee Kim, Jin Jeong, Yuri Lee

복식문화연구 28권 6호 (2020.12) pp.755-770

A study on the influence of customer engagement on Chinese consumers’ purchase intention and brand attitude of the luxury brand community

Liu Danyang, Hyojung Kim, Minjung Park

복식문화연구 28권 5호 (2020.10) pp.621-638

The effects of bandwagon consumption in SNS on negative emotion, purchase discontinuation, and switching intention

Hyojung Suk, Eun-Jin Lee

복식문화연구 28권 3호 (2020.06) pp.313-329

Antecedents of repurchasing intention toward fast fashion brands - Brand authenticity, brand identification, and brand love -

Hye-Jung Park

복식문화연구 28권 2호 (2020.04) pp.147-165

Influencing factors on purchase intention for smart healthcare clothing by gender and age - Focused on TAM, clothing attributes, health-lifestyle, and fashion innovativeness -

Heejung Han

복식문화연구 27권 6호 (2019.12) pp.615-631

Effects of usage motivation for omni-channel services on continuance and affective commitment and brand purchase intention

Mi Young Choi

복식문화연구 27권 6호 (2019.12) pp.553-568

The impact of the experience marketing satisfaction with fashion lifestyle shops on purchase intention and loyalty

Min-kyung Kim, Jihun Yu

복식문화연구 27권 2호 (2019.04) pp.109-122

Effects of image congruity of social commerce and fashion brand types on purchase intention - Moderating effects of trust and price sensitivity -

Hyeonyong Park, Hyung Woo Choi, Hyun-Hwa Lee

복식문화연구 27권 2호 (2019.04) pp.81-97

A study on the effects of the smell and taste experience in fashion stores on the emotions and purchase intention

Sun Young Cha, Hyungjin Son, Yuri Lee

복식문화연구 26권 6호 (2018.12) pp.1015-1027

A study on consumer attitudes and purchase intentions for 3D printed products in the fashion industry

Jisoo Kim, Sangmoo Shin

복식문화연구 26권 6호 (2018.12) pp.919-933

The effect of perceived value and risk on purchasing intention of up-cycling fashion product - Moderating role of ethical consumption attitude -

Ha Youn Kim, Jongsun Kim

복식문화연구 26권 6호 (2018.12) pp.899-918