Effects of limited free gifts on brand attitudes and brand commitment - Moderating effects of need for uniqueness -
Yoon Sun Lee, Jieun Lee, Hyun-Hwa Lee
복식문화연구 28권 1호 (2020.03) pp.76-95
The effect of consumers' needs for uniqueness and pursuit of clothing benefit on bespoke suit purchase intention amongst 20~30-year-old males
Kyoung Rok Shin, Eun-Jung Lee
복식문화연구 25권 2호 (2017.04) pp.192-205
The effect of consumer’s need for uniqueness on fashion orientation and consumption values
Naan Ju, Kyu-Hye Lee, Jiyeon Lee
복식문화연구 25권 1호 (2017.02) pp.104-116