Effects of perceived attributes of fashion live streaming commerce (FLSC) on attitudes and intention to use
서혜심, 여은아
복식문화연구 30권 2호 (2022.04) pp.297-318
The characteristics of fashion live commerce channels and consumer trust
Shinyoung Park, Su-yun Shin
복식문화연구 29권 5호 (2021.10) pp.665-678
The effect of information source and content informativeness on acceptance intention in a live commerce shopping environment - The mediating effects of trust -
Mi Young Choi
복식문화연구 29권 4호 (2021.08) pp.554-571
The effect of live commerce’s para-social interaction on satisfaction with the experience - Focused on the moderated mediation effect of self-image congruity -
Hyojung Kim, Minjung Park
복식문화연구 28권 6호 (2020.12) pp.719-737