A study on the effectiveness of authenticity marketing - Focusing on the mediating role of brand trust -
Hye Jung Kim, Young-Ju Rhee
복식문화연구 31권 3호 (2023.06) pp.394-410
Effects of type of fashion advertisement, brand extension and consumer innovativeness on advertising credibility
Sun Ah Kim, Sun Jin Hwang
복식문화연구 26권 5호 (2018.10) pp.714-726
The effect of consumer trust on positive online reviews of cosmetics
Ji Hye Park, Mi Sook Kim, Choon Sup Hwang
복식문화연구 25권 6호 (2017.12) pp.831-846