A study on the effectiveness of authenticity marketing - Focusing on the mediating role of brand trust -
Hye Jung Kim, Young-Ju Rhee
복식문화연구 31권 3호 (2023.06) pp.394-410
The effects of authenticity and fictionality of brand story on customer-based brand equity
Hyojung Suk, Eun-Jin Lee, Sung-Hee Park
복식문화연구 30권 3호 (2022.06) pp.381-402
How do consumers’ perceptions of brands change? - Investigating a fashion brand’s green marketing, authenticity, and purchase intention in the context of greenwashing -
곽희승, 박정아, 이현화
복식문화연구 30권 2호 (2022.04) pp.189-207
Antecedents of repurchasing intention toward fast fashion brands - Brand authenticity, brand identification, and brand love -
Hye-Jung Park
복식문화연구 28권 2호 (2020.04) pp.147-165