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The effect of AI shopping assistant’s motivated consumer innovativeness on satisfaction and purchase intention
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Understanding factors influencing usage intention of virtual fitting services - An application of the UTAUT2 model -
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How Instagram usage time and spending on fashion products affects product attitude and purchase intention according to influencer type
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복식문화연구 28권 6호 (2020.12) pp.875-889
The effect of consumer trust on positive online reviews of cosmetics
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복식문화연구 25권 6호 (2017.12) pp.831-846
모바일 패션 쇼핑 특성이 지각된 유용성과 지각된 용이성, 구매태도 및 구매의도에 미치는 영향 - 스마트폰 사용자를 중심으로 -
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