KOREASCHOLAR

Impact of Instagram personalized fashion advertising on consumer perception and behavior

Suhyun Jeon, Minjung Park

복식문화연구 33권 2호 (2025.04) pp.129-154

The impact of the marketing characteristics of Wanghong on Chinese consumers’ attitudes and purchase intentions towards fashion products

Yang Yang Xiong, Yeonjung Won, Eunjung Shin

복식문화연구 33권 1호 (2025.01) pp.34-46

The impact of Metaverse’s social presence and NFT product characteristics on consumer satisfaction and continued engagement intention

Dayun Jeong, Youngsam Kim

복식문화연구 32권 4호 (2024.08) pp.453-467

Attributes of the metaverse and consumers’ perceived values of fashion brands in virtual spaces

Shinyoung Park, Su-yun Shin

복식문화연구 32권 3호 (2024.06) pp.321-333

The relationship between consumer experience, image perception, and word-of-mouth intention in standalone pop-up stores and pop-ups within department stores

Zhuying Piao, In-Hyoung Park, Ruiyu Wu, Jae-Eun Chung

복식문화연구 32권 2호 (2024.04) pp.260-286

Evaluation of communication effectiveness of cruelty-free fashion brands - A comparative study of brand-led and consumer-perceived images -

Yeong-Hyeon Choi, Sangyung Lee

복식문화연구 32권 2호 (2024.04) pp.247-259

The impact of consumer smartness and the perceived intellectual capital of fashion firm on value co-creation behavior intention in virtual worlds

Soo-kyoung Ahn, Eunjeong Ryou

복식문화연구 32권 2호 (2024.04) pp.148-163

A survey on consumers’ purchase status of clothing products via online platforms - Focusing on the demographic characteristics of men and women in their 10s to 50s -

박영희

복식문화연구 31권 5호 (2023.10) pp.669-691

The effect of AI shopping assistant’s motivated consumer innovativeness on satisfaction and purchase intention

김해정, 이영주

복식문화연구 31권 5호 (2023.10) pp.651-668

The development of a textile design targeting Chinese consumers from Generation MZ

Xinyue Qi, Chil Soon Kim, Chai Young Lee

복식문화연구 31권 4호 (2023.08) pp.558-571

A study of the relationship between consumer satisfaction and behavioral intention in relation to sales promotion in online fashion shopping malls

Min-kyung Kim, Sang In Lee

복식문화연구 31권 4호 (2023.08) pp.519-532

The effects of fashion retail tech store’s characteristics on consumer’s flow and satisfaction

Gyeongmi You, Eunjung Shin

복식문화연구 31권 4호 (2023.08) pp.452-466

Comparative research on the preferences and choices of distribution channels depending on the consumption characteristics on fashion consumer - Focused on active Korean and Chinese seniors -

Sang In Lee, Jihun Yu

복식문화연구 31권 3호 (2023.06) pp.361-378

The classification of super app consumer for marketplace strategy - Focusing on the shopping orientations -

Hye Jung Kim, Young-Ju Rhee

복식문화연구 31권 3호 (2023.06) pp.330-345

Factors affecting consumers’ perceptions of the public recycling of fashion waste and circular fashion products

Hyojung Suk

복식문화연구 31권 2호 (2023.04) pp.141-160

Effects of TikTok fashion advertising characteristics and preferences on fashion product purchase intention - Focused on female consumers in their 20s and 30s in China -

Chil Soon Kim, Miao Yu

복식문화연구 30권 4호 (2022.08) pp.548-562

How do consumers’ perceptions of brands change? - Investigating a fashion brand’s green marketing, authenticity, and purchase intention in the context of greenwashing -

곽희승, 박정아, 이현화

복식문화연구 30권 2호 (2022.04) pp.189-207

The effects of fashion creators’ innovativeness and attractiveness on consumer response and orientation toward a sustainable relationship - Focusing on personal media -

Eun-Jin Lee

복식문화연구 30권 1호 (2022.02) pp.121-144

Analysis of the wearing condition and consumer preference for skateboarding pants - Focusing on Chinese skateboarders -

Xiaoqing Ma, Jeongah Jang

복식문화연구 30권 1호 (2022.02) pp.50-65

The characteristics of fashion live commerce channels and consumer trust

Shinyoung Park, Su-yun Shin

복식문화연구 29권 5호 (2021.10) pp.665-678