The effects of fashion creators’ innovativeness and attractiveness on consumer response and orientation toward a sustainable relationship - Focusing on personal media -
Eun-Jin Lee
복식문화연구 30권 1호 (2022.02) pp.121-144
Effects of type of fashion advertisement, brand extension and consumer innovativeness on advertising credibility
Sun Ah Kim, Sun Jin Hwang
복식문화연구 26권 5호 (2018.10) pp.714-726
소비자 변수와 패션리더십 - 심미적 성향, 혁신성, 대인민감성, 역할완화소비를 중심으로 -
전경숙, 박혜정
복식문화연구 제19권 제6호 (2011.12) pp.1247-1258