The relationship between consumer experience, image perception, and word-of-mouth intention in standalone pop-up stores and pop-ups within department stores
Zhuying Piao, In-Hyoung Park, Ruiyu Wu, Jae-Eun Chung
복식문화연구 32권 2호 (2024.04) pp.260-286
Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand stores - Comparing of Korean and Chinese active seniors -
Sang In Lee, Jihun Yu
복식문화연구 29권 5호 (2021.10) pp.634-650
Factors affecting the development of consumer-brand relationships
Jee-Sun Park, Sejin Ha
복식문화연구 25권 1호 (2017.02) pp.88-103
패션 명품 소비자-브랜드 관계가 관계 만족과 브랜드 충성도에 미치는 영향
김수진, 정명선
복식문화연구 제16권 제6호 (2008.12) pp.1076-1086