Comparative research on the preferences and choices of distribution channels depending on the consumption characteristics on fashion consumer - Focused on active Korean and Chinese seniors -
Sang In Lee, Jihun Yu
복식문화연구 31권 3호 (2023.06) pp.361-378
Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand stores - Comparing of Korean and Chinese active seniors -
복식문화연구 29권 5호 (2021.10) pp.634-650
The case study of the current senior shift infashion and beauty brand
Kyoungjin Baek, Inkyung Seo
복식문화연구 26권 1호 (2018.02) pp.56-72