Impact of Instagram personalized fashion advertising on consumer perception and behavior
Suhyun Jeon, Minjung Park
복식문화연구 33권 2호 (2025.04) pp.129-154
The effect of Instagram beauty influencers’ attributes on product attitude and purchase intention
조민서, 김문영
복식문화연구 30권 2호 (2022.04) pp.243-261
A study on multi-persona fashion images in Instagram - Focusing on the case of “secondary-characters” -
Jongsun Kim
복식문화연구 29권 4호 (2021.08) pp.603-615
How Instagram usage time and spending on fashion products affects product attitude and purchase intention according to influencer type
Ji-hye Kwak, Eunah Yoh
복식문화연구 28권 6호 (2020.12) pp.875-889
Effects of game dynamics on consumer responses in Instagram marketing
Jaewon Shin, Tae Hyeon Ahn, Hyun-Hwa Lee
복식문화연구 27권 2호 (2019.04) pp.154-168