KOREASCHOLAR

The impact of the marketing characteristics of Wanghong on Chinese consumers’ attitudes and purchase intentions towards fashion products

Yang Yang Xiong, Yeonjung Won, Eunjung Shin

복식문화연구 33권 1호 (2025.01) pp.34-46

The development of a textile design targeting Chinese consumers from Generation MZ

Xinyue Qi, Chil Soon Kim, Chai Young Lee

복식문화연구 31권 4호 (2023.08) pp.558-571

Effects of TikTok fashion advertising characteristics and preferences on fashion product purchase intention - Focused on female consumers in their 20s and 30s in China -

Chil Soon Kim, Miao Yu

복식문화연구 30권 4호 (2022.08) pp.548-562

Analysis of the wearing condition and consumer preference for skateboarding pants - Focusing on Chinese skateboarders -

Xiaoqing Ma, Jeongah Jang

복식문화연구 30권 1호 (2022.02) pp.50-65

A study on the influence of customer engagement on Chinese consumers’ purchase intention and brand attitude of the luxury brand community

Liu Danyang, Hyojung Kim, Minjung Park

복식문화연구 28권 5호 (2020.10) pp.621-638

Influence of characteristics, attachment and self congruity of Korean wave human brand on brand equity - Focused on Chinese female consumers -

Eunhye Kim, Jin Hwa Lee

복식문화연구 27권 5호 (2019.10) pp.479-495

Effects of beauty vloggers’ parasocial interaction on Chinese consumers’ attitudes toward vlogs and the products

Meina Nan, Jee-Sun Park

복식문화연구 26권 5호 (2018.10) pp.649-664

Effects of K-drama on attitudes of Chinese consumers toward Korean fashion products

Jee-Sun Park, So Won Jeong, Kyu-Hye Lee

복식문화연구 25권 1호 (2017.02) pp.32-47

중국 여성 소비자의 라이프스타일 유형별 한국 화장품 소비행동 비교

박지선, 유혜경, 김찬주

복식문화연구 24권 4호 (2016.08) pp.511-529

글로벌 마케팅을 위한 미국과 한국, 중국 소비자들의 니트웨어 구매 패턴 연구

이옥희, 강영의

복식문화연구 제15권 제3호 (2007.06) pp.394-404