KOREASCHOLAR

Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data

Ki Yong Kwon

복식문화연구 32권 2호 (2024.04) pp.199-214

Comparative research on the preferences and choices of distribution channels depending on the consumption characteristics on fashion consumer - Focused on active Korean and Chinese seniors -

Sang In Lee, Jihun Yu

복식문화연구 31권 3호 (2023.06) pp.361-378

A comparison of the types and characteristics of the purchase channel journey of fashion products in the MZ generation

이정우, 김미영

복식문화연구 30권 5호 (2022.10) pp.656-674

Effects of usage motivation for omni-channel services on continuance and affective commitment and brand purchase intention

Mi Young Choi

복식문화연구 27권 6호 (2019.12) pp.553-568

A study on the conceptual structure of purchase risks in fashion consumption through online channels

Sang-Hee An

복식문화연구 27권 5호 (2019.10) pp.496-511

Cross-channel consumption behavior of clothing product - A cross-category analysis -

Woo Jung Hong, Kyu-Hye Lee

복식문화연구 27권 2호 (2019.04) pp.98-108

Effects of omni channel characteristics on consumers’ perceived risk, attitude, and intention

Jung-min Hong, Su-yun Shin

복식문화연구 26권 3호 (2018.06) pp.346-359

Influences of omni-channel shopping motivations on consumer acceptance of omni-channel strategies through fashion product purchasing processes

Aekyung Kim, Eun-Jung Lee

복식문화연구 26권 1호 (2018.02) pp.109-124

Influences of channel assessment on the usage levels of multi-channels by product category in decision making process for purchasing fashion products

Sung Ryul Park, Mi Sook Kim

복식문화연구 24권 6호 (2016.12) pp.803-816

까르띠에와 티파니의 유튜브 브랜드 채널을 통한 브랜드 스토리 동영상 전략 비교 분석 연구

홍지연

복식문화연구 24권 4호 (2016.08) pp.498-510

유니클로의 온라인과 오프라인 이미지가 멀티채널 브랜드 구매의도에 미치는 영향

김지연

복식문화연구 제21권 제1호 (2013.02) pp.42-56