The effect of pop-up store experiential marketing factors on shopping flow, impulse buying and word-of-mouth intention
Xinyu Zhang, Mi Sook Kim, Shinjung Yoo
복식문화연구 33권 2호 (2025.04) pp.201-219
The relationship between experiential marketing using makeup services and theme park participants’ satisfaction, loyalty and intention to return
Ye-won Jo, Young-Ju Rhee
복식문화연구 29권 5호 (2021.10) pp.706-718
A case study on the experiential marketing of toddler and children’s wear in Korea
Se Hyun Yoon, Jin Joo Ma
복식문화연구 27권 4호 (2019.08) pp.368-383
The impact of the experience marketing satisfaction with fashion lifestyle shops on purchase intention and loyalty
Min-kyung Kim, Jihun Yu
복식문화연구 27권 2호 (2019.04) pp.109-122