KOREASCHOLAR

The impact of the marketing characteristics of Wanghong on Chinese consumers’ attitudes and purchase intentions towards fashion products

Yang Yang Xiong, Yeonjung Won, Eunjung Shin

복식문화연구 33권 1호 (2025.01) pp.34-46

Investigating factors influencing genderless fashion preferences - A focus on self-esteem, sociocultural attitude toward appearance, and gender role identity -

이현지

복식문화연구 31권 6호 (2023.12) pp.705-719

Effects of certification mark information indicated in the cosmetics package on quality evaluation, trust, attitude, and purchase intention

Jumi Lee, Eunah Yoh

복식문화연구 31권 4호 (2023.08) pp.430-451

A study on awareness of ideal body image, internalization of appearance, and anti-fat attitudes among middle-aged women

Hyun-Hwa Lee, Minsun Lee

복식문화연구 30권 4호 (2022.08) pp.563-578

Effects of perceived attributes of fashion live streaming commerce (FLSC) on attitudes and intention to use

서혜심, 여은아

복식문화연구 30권 2호 (2022.04) pp.297-318

The effect of Instagram beauty influencers’ attributes on product attitude and purchase intention

조민서, 김문영

복식문화연구 30권 2호 (2022.04) pp.243-261

Consumer prosocialness and the attitude-intention relations in fashion product recycling

Minsun Lee, Hyun-Hwa Lee

복식문화연구 29권 3호 (2021.06) pp.437-452

The effects of fashion consumers’ moral identity and empathy propensity on ethical consumption attitude and donation behavior

Eun-Jin Lee

복식문화연구 29권 3호 (2021.06) pp.307-327

How Instagram usage time and spending on fashion products affects product attitude and purchase intention according to influencer type

Ji-hye Kwak, Eunah Yoh

복식문화연구 28권 6호 (2020.12) pp.875-889

Effects of social identification on consumers’ attitude and purchase intention for university logo products - Focusing on moderating effects of university prestige and online shopping frequency -

Songmee Kim, Jin Jeong, Yuri Lee

복식문화연구 28권 6호 (2020.12) pp.755-770

A study on the influence of customer engagement on Chinese consumers’ purchase intention and brand attitude of the luxury brand community

Liu Danyang, Hyojung Kim, Minjung Park

복식문화연구 28권 5호 (2020.10) pp.621-638

Impacts of technology anxiety and perceived productivity on attitude toward self-service technology - The moderating role of need for interaction -

So Won Jeong, Jee-Sun Park

복식문화연구 28권 4호 (2020.08) pp.480-491

Effects of limited free gifts on brand attitudes and brand commitment - Moderating effects of need for uniqueness -

Yoon Sun Lee, Jieun Lee, Hyun-Hwa Lee

복식문화연구 28권 1호 (2020.03) pp.76-95

A study on consumer attitudes and purchase intentions for 3D printed products in the fashion industry

Jisoo Kim, Sangmoo Shin

복식문화연구 26권 6호 (2018.12) pp.919-933

The effect of perceived value and risk on purchasing intention of up-cycling fashion product - Moderating role of ethical consumption attitude -

Ha Youn Kim, Jongsun Kim

복식문화연구 26권 6호 (2018.12) pp.899-918

Effects of beauty vloggers’ parasocial interaction on Chinese consumers’ attitudes toward vlogs and the products

Meina Nan, Jee-Sun Park

복식문화연구 26권 5호 (2018.10) pp.649-664

Effect of moral identity on attitude toward and purchase intention of upcycled fashion products - Comparison of purchasers and non-purchasers -

Eunah Yoh

복식문화연구 26권 3호 (2018.06) pp.409-426

Effects of omni channel characteristics on consumers’ perceived risk, attitude, and intention

Jung-min Hong, Su-yun Shin

복식문화연구 26권 3호 (2018.06) pp.346-359

소비자의 소비성향과 패션제품 소비태도가 공정무역 패션제품 구매의도에 미치는 영향

송예진, 신상무

복식문화연구 25권 5호 (2017.10) pp.656-669

패션 팝업 스토어의 체험 유형에 따른 인지 요인이 브랜드 태도 및 행동 의도에 미치는 영향에 관한 연구

최도리, 유지헌

복식문화연구 25권 5호 (2017.10) pp.543-560