KOREASCHOLAR

A study on the effect of consumption value satisfaction on brand image and repurchase intention of eco-friendly fashion products

Min-kyung Kim

복식문화연구 32권 4호 (2024.08) pp.564-576

Attributes of the metaverse and consumers’ perceived values of fashion brands in virtual spaces

Shinyoung Park, Su-yun Shin

복식문화연구 32권 3호 (2024.06) pp.321-333

The relationship between consumer experience, image perception, and word-of-mouth intention in standalone pop-up stores and pop-ups within department stores

Zhuying Piao, In-Hyoung Park, Ruiyu Wu, Jae-Eun Chung

복식문화연구 32권 2호 (2024.04) pp.260-286

Evaluation of communication effectiveness of cruelty-free fashion brands - A comparative study of brand-led and consumer-perceived images -

Yeong-Hyeon Choi, Sangyung Lee

복식문화연구 32권 2호 (2024.04) pp.247-259

Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data

Ki Yong Kwon

복식문화연구 32권 2호 (2024.04) pp.199-214

A study on the cultural sustainability of contemporary fashion brands based on traditional fashion - Focusing on Korea, Japan, and Belgian brands -

Yu Ri Choi, Jin Joo Ma

복식문화연구 29권 6호 (2021.12) pp.828-848

Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand stores - Comparing of Korean and Chinese active seniors -

Sang In Lee, Jihun Yu

복식문화연구 29권 5호 (2021.10) pp.634-650

A case study on value creation of fashion brands using content collaboration targeting MZ generation

Haekyung Shin

복식문화연구 28권 6호 (2020.12) pp.830-844

The effect of attribute evaluation and consumption value on the purchase involvement in the global luxury fashion brands

Mun Young Kim

복식문화연구 28권 2호 (2020.04) pp.215-228

Antecedents of repurchasing intention toward fast fashion brands - Brand authenticity, brand identification, and brand love -

Hye-Jung Park

복식문화연구 28권 2호 (2020.04) pp.147-165

A study on the digital transformation strategy of a fashion brand - Focused on the Burberry case -

Soyoung Kim, Jin Joo Ma

복식문화연구 27권 5호 (2019.10) pp.449-460

An exploratory analysis of the web-based keywords of fashion brands using big-data - Focusing on their links to the brand’s key marketing strategies -

Junseok Heo, Eun-Jung Lee

복식문화연구 27권 4호 (2019.08) pp.398-413

Effects of type of fashion advertisement, brand extension and consumer innovativeness on advertising credibility

Sun Ah Kim, Sun Jin Hwang

복식문화연구 26권 5호 (2018.10) pp.714-726

The characteristics of feminist fashion brands and female images

MinJung Im

복식문화연구 26권 3호 (2018.06) pp.471-484

The influences of the SNS(WEIBO) characteristics of Chinese fashion brands on perceived usefulness, satisfaction, and brand loyalty

Jingwen Zhang, Mi Sook Kim

복식문화연구 26권 1호 (2018.02) pp.82-94

패션 팝업 스토어의 체험 유형에 따른 인지 요인이 브랜드 태도 및 행동 의도에 미치는 영향에 관한 연구

최도리, 유지헌

복식문화연구 25권 5호 (2017.10) pp.543-560

An analysis of the characteristics of the Chinese contemporary fashion market and the competitiveness of the Korean fashion brand

Hyunsue Kim, Younhee Lee, Jiyeon Lee

복식문화연구 25권 2호 (2017.04) pp.145-158

직장여성의 패션제품이미지 선호도가 브랜드이미지 중요도 및 광고요소 평가에 미치는 영향

이현정, 이규혜

복식문화연구 24권 3호 (2016.06) pp.324-335

한국 패션 디자인 진흥 정책이 신진 패션 디자이너의 브랜드 운영에 미치는 영향

임보아, 박주희, 이은정

복식문화연구 24권 2호 (2016.04) pp.132-149

20~30대 인도네시아 소비자의 의복행동과 한국 패션브랜드에 대한 태도

나성민, 이규혜

복식문화연구 24권 1호 (2016.02) pp.67-78