KOREASCHOLAR

The impact of the marketing characteristics of Wanghong on Chinese consumers’ attitudes and purchase intentions towards fashion products

Yang Yang Xiong, Yeonjung Won, Eunjung Shin

복식문화연구 33권 1호 (2025.01) pp.34-46

A study on the effect of consumption value satisfaction on brand image and repurchase intention of eco-friendly fashion products

Min-kyung Kim

복식문화연구 32권 4호 (2024.08) pp.564-576

Attributes of the metaverse and consumers’ perceived values of fashion brands in virtual spaces

Shinyoung Park, Su-yun Shin

복식문화연구 32권 3호 (2024.06) pp.321-333

The relationship between consumer experience, image perception, and word-of-mouth intention in standalone pop-up stores and pop-ups within department stores

Zhuying Piao, In-Hyoung Park, Ruiyu Wu, Jae-Eun Chung

복식문화연구 32권 2호 (2024.04) pp.260-286

Evaluation of communication effectiveness of cruelty-free fashion brands - A comparative study of brand-led and consumer-perceived images -

Yeong-Hyeon Choi, Sangyung Lee

복식문화연구 32권 2호 (2024.04) pp.247-259

The impact of consumer smartness and the perceived intellectual capital of fashion firm on value co-creation behavior intention in virtual worlds

Soo-kyoung Ahn, Eunjeong Ryou

복식문화연구 32권 2호 (2024.04) pp.148-163

A study of the relationship between consumer satisfaction and behavioral intention in relation to sales promotion in online fashion shopping malls

Min-kyung Kim, Sang In Lee

복식문화연구 31권 4호 (2023.08) pp.519-532

The effects of fashion retail tech store’s characteristics on consumer’s flow and satisfaction

Gyeongmi You, Eunjung Shin

복식문화연구 31권 4호 (2023.08) pp.452-466

Comparative research on the preferences and choices of distribution channels depending on the consumption characteristics on fashion consumer - Focused on active Korean and Chinese seniors -

Sang In Lee, Jihun Yu

복식문화연구 31권 3호 (2023.06) pp.361-378

Factors affecting consumers’ perceptions of the public recycling of fashion waste and circular fashion products

Hyojung Suk

복식문화연구 31권 2호 (2023.04) pp.141-160

Effects of TikTok fashion advertising characteristics and preferences on fashion product purchase intention - Focused on female consumers in their 20s and 30s in China -

Chil Soon Kim, Miao Yu

복식문화연구 30권 4호 (2022.08) pp.548-562

The effects of fashion creators’ innovativeness and attractiveness on consumer response and orientation toward a sustainable relationship - Focusing on personal media -

Eun-Jin Lee

복식문화연구 30권 1호 (2022.02) pp.121-144

The characteristics of fashion live commerce channels and consumer trust

Shinyoung Park, Su-yun Shin

복식문화연구 29권 5호 (2021.10) pp.665-678

Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand stores - Comparing of Korean and Chinese active seniors -

Sang In Lee, Jihun Yu

복식문화연구 29권 5호 (2021.10) pp.634-650

Consumer prosocialness and the attitude-intention relations in fashion product recycling

Minsun Lee, Hyun-Hwa Lee

복식문화연구 29권 3호 (2021.06) pp.437-452

The effects of fashion consumers’ moral identity and empathy propensity on ethical consumption attitude and donation behavior

Eun-Jin Lee

복식문화연구 29권 3호 (2021.06) pp.307-327

A study on consumer confusion, value, and price sensitivity of eco-friendly fashion product

Sangmoo Shin, Yura Lim

복식문화연구 29권 1호 (2021.02) pp.48-64

Changes in consumer perception of fashion products in a pandemic - Effects of COVID-19 spead -

Yeong-Hyeon Choi, Kyu-Hye Lee

복식문화연구 28권 3호 (2020.06) pp.285-298

Informatics analysis of consumer reviews for ｢Frozen 2｣ fashion collaboration products - Semantic networks and sentiment analysis -

Yeong-Hyeon Choi, Kyu-Hye Lee

복식문화연구 28권 2호 (2020.04) pp.265-284

The effect of attribute evaluation and consumption value on the purchase involvement in the global luxury fashion brands

Mun Young Kim

복식문화연구 28권 2호 (2020.04) pp.215-228