The impact of the marketing characteristics of Wanghong on Chinese consumers’ attitudes and purchase intentions towards fashion products
Yang Yang Xiong, Yeonjung Won, Eunjung Shin
복식문화연구 33권 1호 (2025.01) pp.34-46
Comparative research on the preferences and choices of distribution channels depending on the consumption characteristics on fashion consumer - Focused on active Korean and Chinese seniors -
Sang In Lee, Jihun Yu
복식문화연구 31권 3호 (2023.06) pp.361-378
Analysis of the wearing condition and consumer preference for skateboarding pants - Focusing on Chinese skateboarders -
Xiaoqing Ma, Jeongah Jang
복식문화연구 30권 1호 (2022.02) pp.50-65
Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand stores - Comparing of Korean and Chinese active seniors -
복식문화연구 29권 5호 (2021.10) pp.634-650
중국 여성 소비자의 라이프스타일 유형별 한국 화장품 소비행동 비교
박지선, 유혜경, 김찬주
복식문화연구 24권 4호 (2016.08) pp.511-529