The impact of the marketing characteristics of Wanghong on Chinese consumers’ attitudes and purchase intentions towards fashion products
Yang Yang Xiong, Yeonjung Won, Eunjung Shin
복식문화연구 33권 1호 (2025.01) pp.34-46
The development of a textile design targeting Chinese consumers from Generation MZ
Xinyue Qi, Chil Soon Kim, Chai Young Lee
복식문화연구 31권 4호 (2023.08) pp.558-571
A study on the influence of customer engagement on Chinese consumers’ purchase intention and brand attitude of the luxury brand community
Liu Danyang, Hyojung Kim, Minjung Park
복식문화연구 28권 5호 (2020.10) pp.621-638
Influence of characteristics, attachment and self congruity of Korean wave human brand on brand equity - Focused on Chinese female consumers -
Eunhye Kim, Jin Hwa Lee
복식문화연구 27권 5호 (2019.10) pp.479-495
Effects of beauty vloggers’ parasocial interaction on Chinese consumers’ attitudes toward vlogs and the products
Meina Nan, Jee-Sun Park
복식문화연구 26권 5호 (2018.10) pp.649-664
Effects of K-drama on attitudes of Chinese consumers toward Korean fashion products
Jee-Sun Park, So Won Jeong, Kyu-Hye Lee
복식문화연구 25권 1호 (2017.02) pp.32-47
중국 여성 소비자의 라이프스타일 유형별 한국 화장품 소비행동 비교
박지선, 유혜경, 김찬주
복식문화연구 24권 4호 (2016.08) pp.511-529