KOREASCHOLAR

Effects of type of fashion advertisement, brand extension and consumer innovativeness on advertising credibility

Sun Ah Kim, Sun Jin Hwang

복식문화연구 26권 5호 (2018.10) pp.714-726

대학생들의 온라인 라이프스타일에 따른 인터넷 패션 광고의 유형별 효과

문미라, 김용숙

복식문화연구 제22권 제1호 (2014.02) pp.112-125

Effects of Emotional Responses toward Fashion Goods` TV Advertisement on Purchase Intention

Ju Young Choi, Mi Sook Kim

The Costume Culture Association International Conference 2004 The Costume Culture Association International Conference (2004.10) pp.97-99