KOREASCHOLAR

A study on the effect of consumption value satisfaction on brand image and repurchase intention of eco-friendly fashion products

Min-kyung Kim

복식문화연구 32권 4호 (2024.08) pp.564-576

Evaluation of communication effectiveness of cruelty-free fashion brands - A comparative study of brand-led and consumer-perceived images -

Yeong-Hyeon Choi, Sangyung Lee

복식문화연구 32권 2호 (2024.04) pp.247-259

Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data

Ki Yong Kwon

복식문화연구 32권 2호 (2024.04) pp.199-214

A study on the effectiveness of authenticity marketing - Focusing on the mediating role of brand trust -

Hye Jung Kim, Young-Ju Rhee

복식문화연구 31권 3호 (2023.06) pp.394-410

Review of brand variations in Jiu-Jitsu uniforms

Hyejeong Bak, Myung Hee Lee

복식문화연구 31권 3호 (2023.06) pp.296-309

The effects of authenticity and fictionality of brand story on customer-based brand equity

Hyojung Suk, Eun-Jin Lee, Sung-Hee Park

복식문화연구 30권 3호 (2022.06) pp.381-402

How do consumers’ perceptions of brands change? - Investigating a fashion brand’s green marketing, authenticity, and purchase intention in the context of greenwashing -

곽희승, 박정아, 이현화

복식문화연구 30권 2호 (2022.04) pp.189-207

Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand stores - Comparing of Korean and Chinese active seniors -

Sang In Lee, Jihun Yu

복식문화연구 29권 5호 (2021.10) pp.634-650

Congruity between the effect of sports apparel brand slogan and self-image on slogan and brand attitude - Moderating effect of self-monitoring -

Ji-hye Kwak

복식문화연구 29권 1호 (2021.02) pp.121-133

A study on the influence of customer engagement on Chinese consumers’ purchase intention and brand attitude of the luxury brand community

Liu Danyang, Hyojung Kim, Minjung Park

복식문화연구 28권 5호 (2020.10) pp.621-638

Antecedents of repurchasing intention toward fast fashion brands - Brand authenticity, brand identification, and brand love -

Hye-Jung Park

복식문화연구 28권 2호 (2020.04) pp.147-165

Effects of limited free gifts on brand attitudes and brand commitment - Moderating effects of need for uniqueness -

Yoon Sun Lee, Jieun Lee, Hyun-Hwa Lee

복식문화연구 28권 1호 (2020.03) pp.76-95

Effects of usage motivation for omni-channel services on continuance and affective commitment and brand purchase intention

Mi Young Choi

복식문화연구 27권 6호 (2019.12) pp.553-568

Influence of characteristics, attachment and self congruity of Korean wave human brand on brand equity - Focused on Chinese female consumers -

Eunhye Kim, Jin Hwa Lee

복식문화연구 27권 5호 (2019.10) pp.479-495

A study on the digital transformation strategy of a fashion brand - Focused on the Burberry case -

Soyoung Kim, Jin Joo Ma

복식문화연구 27권 5호 (2019.10) pp.449-460

An exploratory analysis of the web-based keywords of fashion brands using big-data - Focusing on their links to the brand’s key marketing strategies -

Junseok Heo, Eun-Jung Lee

복식문화연구 27권 4호 (2019.08) pp.398-413

A study of influencing factors on Korean SPA brand assets for the Chinese market

Yuan Bo Jia, Bomi Lee, Mi Sook Kim

복식문화연구 27권 3호 (2019.06) pp.206-221

Effects of image congruity of social commerce and fashion brand types on purchase intention - Moderating effects of trust and price sensitivity -

Hyeonyong Park, Hyung Woo Choi, Hyun-Hwa Lee

복식문화연구 27권 2호 (2019.04) pp.81-97

Effects of type of fashion advertisement, brand extension and consumer innovativeness on advertising credibility

Sun Ah Kim, Sun Jin Hwang

복식문화연구 26권 5호 (2018.10) pp.714-726

Luxury value-based segmentation, brand personality, and purchase behavior of Mongolian female consumers

Ganbold Amarjargal, Jonghoon Kim, Jee-Sun Park

복식문화연구 26권 3호 (2018.06) pp.427-449