KOREASCHOLAR

Analysis of preferences and purchase intentions for fashion brands on ZEPETO

Hosun Lim

복식문화연구 32권 5호 (2024.10) pp.597-618

Attributes of the metaverse and consumers’ perceived values of fashion brands in virtual spaces

Shinyoung Park, Su-yun Shin

복식문화연구 32권 3호 (2024.06) pp.321-333

Evaluation of communication effectiveness of cruelty-free fashion brands - A comparative study of brand-led and consumer-perceived images -

Yeong-Hyeon Choi, Sangyung Lee

복식문화연구 32권 2호 (2024.04) pp.247-259

A study on the perception of the metaverse and luxury fashion brands

Hosun Lim

복식문화연구 32권 2호 (2024.04) pp.125-147

Message framing of sustainable marketing for luxury fashion brands impacting consumer attitudes toward the brands

Eun-Jung Lee

복식문화연구 32권 1호 (2024.02) pp.1-16

How do consumers’ perceptions of brands change? - Investigating a fashion brand’s green marketing, authenticity, and purchase intention in the context of greenwashing -

곽희승, 박정아, 이현화

복식문화연구 30권 2호 (2022.04) pp.189-207

An analysis of the production conditions for small-sized women’s jacket products - Focusing on young contemporary brands for spring/summer 2021 -

Yujin Lee, Jeongah Jang

복식문화연구 29권 6호 (2021.12) pp.849-864

A study on the cultural sustainability of contemporary fashion brands based on traditional fashion - Focusing on Korea, Japan, and Belgian brands -

Yu Ri Choi, Jin Joo Ma

복식문화연구 29권 6호 (2021.12) pp.828-848

The characteristics of modern Chinese menswear design - Designer brands that have entered the world stage -

Wei Pan, Soon Jae Lee

복식문화연구 29권 2호 (2021.04) pp.222-239

A case study on value creation of fashion brands using content collaboration targeting MZ generation

Haekyung Shin

복식문화연구 28권 6호 (2020.12) pp.830-844

The effect of attribute evaluation and consumption value on the purchase involvement in the global luxury fashion brands

Mun Young Kim

복식문화연구 28권 2호 (2020.04) pp.215-228

Antecedents of repurchasing intention toward fast fashion brands - Brand authenticity, brand identification, and brand love -

Hye-Jung Park

복식문화연구 28권 2호 (2020.04) pp.147-165

An exploratory analysis of the web-based keywords of fashion brands using big-data - Focusing on their links to the brand’s key marketing strategies -

Junseok Heo, Eun-Jung Lee

복식문화연구 27권 4호 (2019.08) pp.398-413

Perceived values, price fairness, and behavioral intentions toward luxury fashion brands - A comparison of luxury, luxury-bargain, and non-luxury consumers -

Chae Mi Lim

복식문화연구 27권 1호 (2019.02) pp.20-32

The characteristics of feminist fashion brands and female images

MinJung Im

복식문화연구 26권 3호 (2018.06) pp.471-484

The influences of the SNS(WEIBO) characteristics of Chinese fashion brands on perceived usefulness, satisfaction, and brand loyalty

Jingwen Zhang, Mi Sook Kim

복식문화연구 26권 1호 (2018.02) pp.82-94

20~30대 인도네시아 소비자의 의복행동과 한국 패션브랜드에 대한 태도

나성민, 이규혜

복식문화연구 24권 1호 (2016.02) pp.67-78

패스트 패션 브랜드에 대한 재구매 의도 - 제품 특성, 소비자 특성, 인지부조화 -

전경숙, 박혜정

복식문화연구 23권 6호 (2015.12) pp.940-954

패스트 패션 브랜드에 대한 소비자의 구매 후 행동 - 기대불일치 모형을 중심으로 -

전경숙, 박혜정

복식문화연구 제22권 제6호 (2014.12) pp.930-942

1990~2013년 기사로 분석한 럭셔리 주얼리 브랜드의 국내 이벤트 유형 및 역할

홍지연, 홍나영

복식문화연구 제22권 제5호 (2014.10) pp.862-872