KOREASCHOLAR

The impact of Metaverse’s social presence and NFT product characteristics on consumer satisfaction and continued engagement intention

Dayun Jeong, Youngsam Kim

복식문화연구 32권 4호 (2024.08) pp.453-467

The relationship between consumer experience, image perception, and word-of-mouth intention in standalone pop-up stores and pop-ups within department stores

Zhuying Piao, In-Hyoung Park, Ruiyu Wu, Jae-Eun Chung

복식문화연구 32권 2호 (2024.04) pp.260-286

Evaluation of communication effectiveness of cruelty-free fashion brands - A comparative study of brand-led and consumer-perceived images -

Yeong-Hyeon Choi, Sangyung Lee

복식문화연구 32권 2호 (2024.04) pp.247-259

The impact of consumer smartness and the perceived intellectual capital of fashion firm on value co-creation behavior intention in virtual worlds

Soo-kyoung Ahn, Eunjeong Ryou

복식문화연구 32권 2호 (2024.04) pp.148-163

Message framing of sustainable marketing for luxury fashion brands impacting consumer attitudes toward the brands

Eun-Jung Lee

복식문화연구 32권 1호 (2024.02) pp.1-16

The effect of AI shopping assistant’s motivated consumer innovativeness on satisfaction and purchase intention

김해정, 이영주

복식문화연구 31권 5호 (2023.10) pp.651-668

The fashion consumer purchase patterns and influencing factors through big data - Based on sequential pattern analysis -

Ki Yong Kwon

복식문화연구 31권 5호 (2023.10) pp.607-626

A study of the relationship between consumer satisfaction and behavioral intention in relation to sales promotion in online fashion shopping malls

Min-kyung Kim, Sang In Lee

복식문화연구 31권 4호 (2023.08) pp.519-532

The effects of fashion retail tech store’s characteristics on consumer’s flow and satisfaction

Gyeongmi You, Eunjung Shin

복식문화연구 31권 4호 (2023.08) pp.452-466

Comparative research on the preferences and choices of distribution channels depending on the consumption characteristics on fashion consumer - Focused on active Korean and Chinese seniors -

Sang In Lee, Jihun Yu

복식문화연구 31권 3호 (2023.06) pp.361-378

The classification of super app consumer for marketplace strategy - Focusing on the shopping orientations -

Hye Jung Kim, Young-Ju Rhee

복식문화연구 31권 3호 (2023.06) pp.330-345

The effects of fashion creators’ innovativeness and attractiveness on consumer response and orientation toward a sustainable relationship - Focusing on personal media -

Eun-Jin Lee

복식문화연구 30권 1호 (2022.02) pp.121-144

Analysis of the wearing condition and consumer preference for skateboarding pants - Focusing on Chinese skateboarders -

Xiaoqing Ma, Jeongah Jang

복식문화연구 30권 1호 (2022.02) pp.50-65

The characteristics of fashion live commerce channels and consumer trust

Shinyoung Park, Su-yun Shin

복식문화연구 29권 5호 (2021.10) pp.665-678

Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand stores - Comparing of Korean and Chinese active seniors -

Sang In Lee, Jihun Yu

복식문화연구 29권 5호 (2021.10) pp.634-650

Consumer confusion, shopping fatigue, and negative purchasing behavior in internet shopping environment

Jong-Ouk Kim

복식문화연구 29권 4호 (2021.08) pp.505-521

Consumer prosocialness and the attitude-intention relations in fashion product recycling

Minsun Lee, Hyun-Hwa Lee

복식문화연구 29권 3호 (2021.06) pp.437-452

A study on consumer confusion, value, and price sensitivity of eco-friendly fashion product

Sangmoo Shin, Yura Lim

복식문화연구 29권 1호 (2021.02) pp.48-64

Consumer shopping perceptions of an Internet of Things environment

Minsun Lee, Hyun-Hwa Lee

복식문화연구 29권 1호 (2021.02) pp.1-15

Consumer characteristics of Body Mass Index groups, and the effect of body satisfaction and self-esteem on the involvement in dieting among females aged 25-49 years

Su-mok Jeong, Eunah Yoh

복식문화연구 28권 5호 (2020.10) pp.591-606