The impact of the marketing characteristics of Wanghong on Chinese consumers’ attitudes and purchase intentions towards fashion products
Yang Yang Xiong, Yeonjung Won, Eunjung Shin
복식문화연구 33권 1호 (2025.01) pp.34-46
A survey on consumers’ purchase status of clothing products via online platforms - Focusing on the demographic characteristics of men and women in their 10s to 50s -
박영희
복식문화연구 31권 5호 (2023.10) pp.669-691
Effects of TikTok fashion advertising characteristics and preferences on fashion product purchase intention - Focused on female consumers in their 20s and 30s in China -
Chil Soon Kim, Miao Yu
복식문화연구 30권 4호 (2022.08) pp.548-562
Influence of characteristics, attachment and self congruity of Korean wave human brand on brand equity - Focused on Chinese female consumers -
Eunhye Kim, Jin Hwa Lee
복식문화연구 27권 5호 (2019.10) pp.479-495
Effects of omni channel characteristics on consumers’ perceived risk, attitude, and intention
Jung-min Hong, Su-yun Shin
복식문화연구 26권 3호 (2018.06) pp.346-359
천연염색 의류에 대한 소비자 반응 및 소비자 특성
홍나영, 유혜경, 이주현, 석혜정, 신혜성, 김찬주
복식문화연구 제11권 제3호 (2003.06) pp.404-415