KOREASCHOLAR

Impact of Instagram personalized fashion advertising on consumer perception and behavior

Suhyun Jeon, Minjung Park

복식문화연구 33권 2호 (2025.04) pp.129-154

Evaluation of communication effectiveness of cruelty-free fashion brands - A comparative study of brand-led and consumer-perceived images -

Yeong-Hyeon Choi, Sangyung Lee

복식문화연구 32권 2호 (2024.04) pp.247-259

The impact of consumer smartness and the perceived intellectual capital of fashion firm on value co-creation behavior intention in virtual worlds

Soo-kyoung Ahn, Eunjeong Ryou

복식문화연구 32권 2호 (2024.04) pp.148-163

Message framing of sustainable marketing for luxury fashion brands impacting consumer attitudes toward the brands

Eun-Jung Lee

복식문화연구 32권 1호 (2024.02) pp.1-16

The fashion consumer purchase patterns and influencing factors through big data - Based on sequential pattern analysis -

Ki Yong Kwon

복식문화연구 31권 5호 (2023.10) pp.607-626

A study of the relationship between consumer satisfaction and behavioral intention in relation to sales promotion in online fashion shopping malls

Min-kyung Kim, Sang In Lee

복식문화연구 31권 4호 (2023.08) pp.519-532

The effects of fashion retail tech store’s characteristics on consumer’s flow and satisfaction

Gyeongmi You, Eunjung Shin

복식문화연구 31권 4호 (2023.08) pp.452-466

Comparative research on the preferences and choices of distribution channels depending on the consumption characteristics on fashion consumer - Focused on active Korean and Chinese seniors -

Sang In Lee, Jihun Yu

복식문화연구 31권 3호 (2023.06) pp.361-378

The effects of fashion creators’ innovativeness and attractiveness on consumer response and orientation toward a sustainable relationship - Focusing on personal media -

Eun-Jin Lee

복식문화연구 30권 1호 (2022.02) pp.121-144

The characteristics of fashion live commerce channels and consumer trust

Shinyoung Park, Su-yun Shin

복식문화연구 29권 5호 (2021.10) pp.665-678

Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand stores - Comparing of Korean and Chinese active seniors -

Sang In Lee, Jihun Yu

복식문화연구 29권 5호 (2021.10) pp.634-650

Consumer prosocialness and the attitude-intention relations in fashion product recycling

Minsun Lee, Hyun-Hwa Lee

복식문화연구 29권 3호 (2021.06) pp.437-452

The effects of fashion consumers’ moral identity and empathy propensity on ethical consumption attitude and donation behavior

Eun-Jin Lee

복식문화연구 29권 3호 (2021.06) pp.307-327

A study on consumer confusion, value, and price sensitivity of eco-friendly fashion product

Sangmoo Shin, Yura Lim

복식문화연구 29권 1호 (2021.02) pp.48-64

Changes in consumer perception of fashion products in a pandemic - Effects of COVID-19 spead -

Yeong-Hyeon Choi, Kyu-Hye Lee

복식문화연구 28권 3호 (2020.06) pp.285-298

Informatics analysis of consumer reviews for ｢Frozen 2｣ fashion collaboration products - Semantic networks and sentiment analysis -

Yeong-Hyeon Choi, Kyu-Hye Lee

복식문화연구 28권 2호 (2020.04) pp.265-284

Measuring ‘Consumer Smartness’ for the fashion consumption environment

Soo-kyoung Ahn

복식문화연구 28권 1호 (2020.03) pp.45-61

A study on consumer attitudes and purchase intentions for 3D printed products in the fashion industry

Jisoo Kim, Sangmoo Shin

복식문화연구 26권 6호 (2018.12) pp.919-933

Effects of type of fashion advertisement, brand extension and consumer innovativeness on advertising credibility

Sun Ah Kim, Sun Jin Hwang

복식문화연구 26권 5호 (2018.10) pp.714-726

Influences of omni-channel shopping motivations on consumer acceptance of omni-channel strategies through fashion product purchasing processes

Aekyung Kim, Eun-Jung Lee

복식문화연구 26권 1호 (2018.02) pp.109-124