KOREASCHOLAR

Effects of attitude and subjective norms on purchase intention of fashion products using eco-friendly packages - Moderating effect of gender and ethical self-identity -

Seung Yeon Kim, Eunah Yoh

복식문화연구 33권 2호 (2025.04) pp.238-252

The impact of the marketing characteristics of Wanghong on Chinese consumers’ attitudes and purchase intentions towards fashion products

Yang Yang Xiong, Yeonjung Won, Eunjung Shin

복식문화연구 33권 1호 (2025.01) pp.34-46

Factors affecting Uzbekistan consumers’ purchase intention of character goods

Khamidova Farangisbonu, Eunah Yoh

복식문화연구 32권 6호 (2024.12) pp.824-847

Analysis of preferences and purchase intentions for fashion brands on ZEPETO

Hosun Lim

복식문화연구 32권 5호 (2024.10) pp.597-618

Purchase satisfaction and repurchase intention with clothing products on online platforms

Younghee Park

복식문화연구 32권 3호 (2024.06) pp.419-437

Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data

Ki Yong Kwon

복식문화연구 32권 2호 (2024.04) pp.199-214

A survey on consumers’ purchase status of clothing products via online platforms - Focusing on the demographic characteristics of men and women in their 10s to 50s -

박영희

복식문화연구 31권 5호 (2023.10) pp.669-691

The effect of AI shopping assistant’s motivated consumer innovativeness on satisfaction and purchase intention

김해정, 이영주

복식문화연구 31권 5호 (2023.10) pp.651-668

The fashion consumer purchase patterns and influencing factors through big data - Based on sequential pattern analysis -

Ki Yong Kwon

복식문화연구 31권 5호 (2023.10) pp.607-626

Effects of certification mark information indicated in the cosmetics package on quality evaluation, trust, attitude, and purchase intention

Jumi Lee, Eunah Yoh

복식문화연구 31권 4호 (2023.08) pp.430-451

A comparison of the types and characteristics of the purchase channel journey of fashion products in the MZ generation

이정우, 김미영

복식문화연구 30권 5호 (2022.10) pp.656-674

Effects of TikTok fashion advertising characteristics and preferences on fashion product purchase intention - Focused on female consumers in their 20s and 30s in China -

Chil Soon Kim, Miao Yu

복식문화연구 30권 4호 (2022.08) pp.548-562

The effect of Instagram beauty influencers’ attributes on product attitude and purchase intention

조민서, 김문영

복식문화연구 30권 2호 (2022.04) pp.243-261

How do consumers’ perceptions of brands change? - Investigating a fashion brand’s green marketing, authenticity, and purchase intention in the context of greenwashing -

곽희승, 박정아, 이현화

복식문화연구 30권 2호 (2022.04) pp.189-207

How Instagram usage time and spending on fashion products affects product attitude and purchase intention according to influencer type

Ji-hye Kwak, Eunah Yoh

복식문화연구 28권 6호 (2020.12) pp.875-889

Effects of social identification on consumers’ attitude and purchase intention for university logo products - Focusing on moderating effects of university prestige and online shopping frequency -

Songmee Kim, Jin Jeong, Yuri Lee

복식문화연구 28권 6호 (2020.12) pp.755-770

A study on the influence of customer engagement on Chinese consumers’ purchase intention and brand attitude of the luxury brand community

Liu Danyang, Hyojung Kim, Minjung Park

복식문화연구 28권 5호 (2020.10) pp.621-638

The effects of bandwagon consumption in SNS on negative emotion, purchase discontinuation, and switching intention

Hyojung Suk, Eun-Jin Lee

복식문화연구 28권 3호 (2020.06) pp.313-329

The effect of attribute evaluation and consumption value on the purchase involvement in the global luxury fashion brands

Mun Young Kim

복식문화연구 28권 2호 (2020.04) pp.215-228

Influencing factors on purchase intention for smart healthcare clothing by gender and age - Focused on TAM, clothing attributes, health-lifestyle, and fashion innovativeness -

Heejung Han

복식문화연구 27권 6호 (2019.12) pp.615-631