Congruity between the effect of sports apparel brand slogan and self-image on slogan and brand attitude - Moderating effect of self-monitoring -
Ji-hye Kwak
복식문화연구 29권 1호 (2021.02) pp.121-133
The effect of live commerce’s para-social interaction on satisfaction with the experience - Focused on the moderated mediation effect of self-image congruity -
Hyojung Kim, Minjung Park
복식문화연구 28권 6호 (2020.12) pp.719-737
Influence of characteristics, attachment and self congruity of Korean wave human brand on brand equity - Focused on Chinese female consumers -
Eunhye Kim, Jin Hwa Lee
복식문화연구 27권 5호 (2019.10) pp.479-495
The effects of media and self-image congruity of ideal body image on dieting and exercising behaviors - Comparison of Korea and U.S. female college students -
Hyun-Hwa Lee, Hyun-Hwa Lee
복식문화연구 26권 5호 (2018.10) pp.806-821