The effect of live commerce’s para-social interaction on satisfaction with the experience - Focused on the moderated mediation effect of self-image congruity -
Hyojung Kim, Minjung Park
복식문화연구 28권 6호 (2020.12) pp.719-737
Effects of image congruity of social commerce and fashion brand types on purchase intention - Moderating effects of trust and price sensitivity -
Hyeonyong Park, Hyung Woo Choi, Hyun-Hwa Lee
복식문화연구 27권 2호 (2019.04) pp.81-97
Factors affecting social commerce acceptance - Perceived risks and social networking sites (SNS) use -
Hansil Park, M.S., Dept. of Clothing & Textiles, Hanyang University, Korea, Kyu-Hye Lee
복식문화연구 26권 4호 (2018.08) pp.547-562
Factors affecting millennials’ intentions to use social commerce in fashion shopping
Tiffany Bounkhong, Eunjoo Cho
복식문화연구 25권 6호 (2017.12) pp.928-942
Study of the influential factors of repurchase intention and word-of-mouth intention of men in their 20’s and 30’s in social commerce
Su-Yun Shin
복식문화연구 25권 1호 (2017.02) pp.1-15
소셜커머스 이용자들의 의복쇼핑성향과 지각된 위험이 패션제품 구매의도에 미치는 영향
김혜진, 정명선
복식문화연구 제23권 제3호 (2015.06) pp.384-399