KOREASCHOLAR

INSTANTANEOUS EMOTION MINING FOR SMART TOURISM: AN EXPLORATORY STUDY

Ruoran Liu, Jin-Xing Hao, Ziyue Gao

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.365-369

UNDERSTANDING TOURIST REGRET: A CONCEPTUAL MODEL

Li Zeng, Yingsha Zhang, Hongbo Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.364

LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION MARKETING?

Akinori Ono, Ryohei Kitazawa, Makoto Ono

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.363

LEVERAGING KARMIC INVESTMENT MOTIVATION TO NUDGE TOURIST PRO-ENVIRONMENTAL BEHAVIOR

Lingyan Zhang, Elisa Chan, Lisa Wan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.361-362

GENERATIVE ARTIFICIAL INTELLIGENCE AS A CATALYST FOR REVITALIZING HOSPITALITY SPIRIT: SUSTAINING THE CORE OF HUMAN-CENTRIC SERVICE

Hsuan Hsu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.360

COMBATING BRAND SPILLOVER: PLATFORM STRATEGIES

Feng Li, Yijia Wu, Neo Wong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.359

VALUE CO-CREATION THROUGH EMPLOYEE-SERVICE ROBOTICS COLLABORATION: THE ROLE OF EMPLOYEE CREATIVITY

Roshan Panditharathna, Yang-Im Lee, Peter Trim, Yang Liu, David Bamber, Dishali Moratuwage

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.356-358

TO BE OR NOT TO BE HUMOROUS IN B2B SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL B2B BUYER-SELLER RELATIONSHIPS

Laurent Bompar

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.350-355

EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN KOREA

Jinwon Kim, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.334-349

THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK

Shuyi Hao, Mourad Touzani

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.333

THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK CAPABILITIES

Jeong-Bin Whang, Jong-Ho Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.332

WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND ADVERTISING

Sharon Nunoo, Eddie Ruofei Chen, Morolake Dairo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.331

STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING

Hanna Shin, Donghwy An, Nara Youn

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.330

THE IMPACT OF INCLUSIVE MARKETING ON SOCIAL PERCEPTIONS AND BRAND ANTHROPOMORPHISM IN LUXURY BRANDS

Jung Eun Lee, Jia Wu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.329

ENGAGING CONSUMERS THROUGH THE STOREFRONT OOH ADVERTISING: HOW AR ELEVATING ADVERTISING CREATIVITY FOR LUXURY BRANDS

Chenyan Zou

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.328

CHARISMATIC FASHION DESIGNERS’ IMPACT ON CONSUMERS’ BRAND PERCEPTION : AN APPLICATION OF HEIDER’S BALANCE THEORY

Priscilla Y. L. Chan, P. Y. Mok, Andy Wong, Glory Wan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.326-327

THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND GENDER

Jung-Gyo Lee, Luyao Shen, Jang Ho Moon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.321-325

THE PARADOX OF BRAND ACTIVISM ADVERTISING: BRIDGING DIVIDES AND DEEPENING POLARIZATION

Yuhosua Ryoo, Matthew Lunde, Pradeep Jacob, Marat Bakpayev

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.320

FROM PIXELS TO PERSUASION: ASSESSING AUTHENTICITY AND CREDIBILITY AS MECHANISMS OF VIRTUAL INFLUENCER MARKETING

Jiemin Looi, Eunjin (Anna) Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.319

HOW DISCLOSURE TYPE AND AI-DESIGNED POST MATTERS FOR INFLUENCER ADVERTISING ON SOCIAL MEDIA

Juan Shan, Chun Wang, Liang Jiang, Annie Peng Cui

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.318