KOREASCHOLAR

UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS

Mei Xuan Liew

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.16

ENJOYMENT OR ANXIETY? THE ROLE OF PROXIMITY AND PASSIONATE INTENSITY IN SHAPING USER PERCEPTIONS OF AI LOVERS

Calvin Wan, Daisy Lee, Peggy Ng, Irene Garnelo-Gomez

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.15

REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER AGENCY ON CONSUMER TRUST

Billy Sung, Athena Wei Chee Chong, Joanna Lin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.14

FROM INTERACTION TO IMPACT: INVESTIGATING THE ROLE OF GENERATIVE AI IN FACILITATING CONSUMER WELL-BEING

Behzad Foroughi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.13

IMAGE FLUENCY IN LUXURY BRANDS ON SOCIAL MEDIA

Selina Yuqing Xie, Joanne Yu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.7-12

THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS

Serena Rovai, Aihoor Aleem, Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.5-6

WHEN TWISTS BECOME PREMIUM: THE ROLE OF LUXURY INVOLVEMENT IN PRICE PERCEPTION

Seolwoo Park, Sohyeon Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.2-4

EXPLORING CONSUMER'S PREFERENCE ON AI AGENTS FOR HIGH-TECH PRODUCTS: THE ROLE OF TEMPORAL PSYCHOLOGICAL DISTANCE

Yuandong Xu, Mengmeng Zhang, Huanzhang Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1129-1130

THE IMPACT OF INDUCED AWE ON ETHICAL TOURIST BEHAVIORS

Sun-Hwa Kim, Seeun Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1124-1128

THE ROLES OF GREEN PACKAGING IN UGLY FOOD PURCHASE INTENTION: A CONCEPTUAL MODEL

Minh Ngoc Nguyen, Antonio Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1102-1123

A BIBLIOMETRIC ANALYSIS OF SPIRITUAL TOURISM RESEARCH

Eva Lang, Alexander Josiassen, Florian Kock

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1087-1101

SOCIAL NETWORK ANALYSIS AND RESPONSE TIME TESTING: CONSPIRACY THINKING AND CONSPIRACY THEORIES

Bart Norré, Doruntina Tahiri, Guillaume Fernandez, Dorota Reykowska, Kirti Dutta

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1076-1086

DIGITAL SINNERS: A COMPREHENSIVE SYSTEMATIC REVIEW OF ONLINE CONSUMER MISBEHAVIOR LITERATURE OF THE LAST DECADE

Redouane Bakrim, Martin Yong Ho Hyun, Ouidade Sabri, Seoki Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1075

DECOMPOSITION OF CONSUMER ACTUAL PURCHASE USING E-DISCOUNT THROUGH ONLINE FOOD DELIVERY SYSTEMS

Teck Weng Jee, Lisa Lee Hua Ngui, Wan Yi Chao, Sarah Supahan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1074

MANAGING THE “FUZZY FRONT END” OF GREEN PRODUCT INNOVATION IN THE CONTEXT OF INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE ROLE OF CO-PRODUCTION AND JOINT LEARNING AMBIDEXTERITY

Kuo Hsiung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1073

THE POWER OF CHRISTMAS CAMPAIGNS TO BUILD STRONG BRANDS

Marta Blazquez Cano, Helen McCormick

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1072

THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS

Konstantinos Fouskas, Theodoros Oikonomidis, Anna-Maria Zaroulia, Maro Vlachopoulou, Manos Roumeliotis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1071

IMPACT OF FEMVERTSING ON BRAND CREDIBILITY, BRAND AUTHENTCITY AND PURCHASE INTENTION

Athanasios Poulis, Anastasios Panopoulos, Prokopis Theodoridis, Ann-Kathrin Schmitt

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1070

INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY

Antigone G. Kyrousi, Athina Y. Zotou, Eirini Koronaki, Anastasios Panopoulos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1069

SECOND-HAND LUXURY MARKET. USA AND ITALY: A CROSS-CULTURAL COMPARISON

Tiziano Vescovi, Carlotta Berlin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1068